Attracting and Retaining Visitors, Search Visibility, Location Keywords
SEO Case Study with Kiwi Energy
Project Overview
853%
Growth in Organic Traffic
883%
Growth in New Users
537
First Page Rankings
| Website | www.kiwienergy.us |
| Business Type | Eco-Friendly Energy |
| Project Goals | Increase Visibility, Rankings and Organic Traffic |
Project Overview
Companies of all shapes and sizes have the same need: to be easily found and recognized online. But when everyone has the same goal, the competition becomes fierce. This makes it challenging for your brand to truly stand out amongst the rest.
A company dedicated to providing eco-friendly energy solutions, Kiwi Energy, and its new brand Spring Power & Gas, needed to become more visible online from both a national and local standpoint. And being a new brand, Spring Power & Gas had little to no online presence to start with.
Thanks to our attention to detail and precise communication shown in our initial proposal, Kiwi Energy partnered with Big Leap to help jump-start both of their brands’ visibility. Our experts created a customized SEO and content strategy and were able to improve both of their organic traffic by over 387%.
Find out what kind of strategies we used to help Kiwi Energy reach their goals and learn how we can help your company do the same.
Results
Our Strategy
Aim for Featured Snippets
At Big Leap, we’re all about scoring top-ranking positions on search engine result pages (SERPs). After all studies show that up to 92% of search traffic clicks come from the first page of Google. For Kiwi Energy and Spring Power & Gas, our team focused on capturing featured snippets.
A featured snippet is the answer box that appears in search engines when you type a question into the search bar. Google decides which piece of content best answers the search query and displays it at the top of the organic results.
Our team knows how to properly format a piece of content and tweak its code to improve its chances of becoming a featured snippet. Doing so provides a ripe opportunity to see an increase in organic traffic.
Create Industry-Specific Content
Certain industries and products fare better with specific kinds of content. When it comes to brands like Kiwi Energy and Spring Power & Gas, we found that creating a pros and cons article was a highly effective content format. After all, everyone who looks for a new energy company wants to weigh all their options. Therefore, we created pros and cons lists to attract a lot of attention and help their audience make educated decisions.
Broaden Local Keyword Portfolio
Proper keyword research is essential for any business that wants to improve its organic reach and traffic. Kiwi Energy wanted to improve their local and national traffic, so we capitalized on finding both location-specific and long-tail keywords they could easily start ranking for.
Kiwi Energy’s website saw a 387% increase in organic traffic from 2019 to 2020. The number of new users also saw an incredibly impressive increase of almost 406%. Meanwhile, Spring Power & Gas saw an increase of 853% in organic traffic and 883% in new users.
Results
The Results
Our main metrics for success in this project were a higher number of ranking keywords and more organic traffic for Kiwi Energy’s national and local searches. We saw impressive results on both of those fronts.
Kiwi Energy’s website saw a 387% increase in organic traffic from 2019 to 2020. The number of new users also saw an incredibly impressive increase of almost 406%.
Meanwhile, Spring Power & Gas saw an increase of 853% in organic traffic and 883% in new users.
Kiwi Energy’s keyword improvements saw equally impressive returns. Kiwi Energy now has 537 ranking positions on the first page of search results, compared to the 27 first SERP rankings they had two years ago. Plus, 146 of those pages are in the top three search results.
And for Spring Power & Gas, they now have 790 rankings on the first page of search results, with 267 of those ranking in the top three spots. Two years ago, they only had 399 rankings. Period.
Energize Your Organic Reach
It’s time to get more visitors to your website. With Big Leap in your corner, you can improve your online rankings to help make your company a household name within your industry. Contact Big Leap today and find out what a customized digital marketing plan looks like for you.
If you’re searching for an SEO firm capable of providing exceptional eCommerce marketing, you’ll find exactly what you’re looking for with Big Leap. We think outside the box, push beyond the endgame, and lay a reliable foundation for sustainable business growth.
Drop us a line in the form below or call one of our specialists to find out exactly what we can do to promote your online store and elevate your brand to new heights.
