Keyword Rank, Content Quality, Metadata Optimization
SEO Case Study with KodeKloud
Project Overview
376K
Increase in Impressions
829
Increase in Positions on Google
19K
Increase in Clicks
| Website | https://kodekloud.com/ |
| Industry | E-Learning, B2C |
| Value Provided | Increase in search rankings and organic traffic |
Project Overview
It’s easy to feel like a small pebble in the vast digital space. Especially when you’re a fairly new company, knowing where or how to start establishing your digital footprint can get tricky. Rest assured, with the right SEO team on your side, you can show up online to those who matter most to your business. Online learning platform KodeKloud is a prime example of this.
As a fairly new business, KodeKloud had its online platform up and running. But with no SEO experience, they needed a team with SEO expertise to help them generate organic traffic and show up on search results above their competitors. The KodeKloud team chose Big Leap due to our knowledgeable and creative approach to SEO.
Since our partnership with KodeKloud in March 2022, we established a strategic, data-driven SEO campaign, which earned our client a 19K increase in clicks and 376K increase in impressions. Keep reading to learn more about how KodeKloud bolstered its online visibility and authority.
Our Strategy
Our Strategy
Bolstering our client’s online visibility entailed auditing the search engine results pages (SERPs) to identify areas for improvement. Together, KodeKloud and Big Leap focused on three areas: keyword research, metadata optimization, and content optimization.
Keyword Research
We began performing keyword research for over 30 of their learning course pages. This process entailed:
- Assessing what keywords KodeKloud was already ranking for
- Researching their competitors to evaluate what keywords they were not ranking for or missing
- Identifying high-value keywords and gauging which course pages were the best fit for those terms
The Big Leap team targeted keywords based on three main factors:
- Search intent
- Monthly volume
- Potential to compete for page 1 SERP positions
Metadata Optimization
Based on our keyword research findings, our SEO team worked on optimizing KodeKloud’s metadata to implement those key terms. Doing this would help search engines:
- Assess the exact search queries our client’s site would be relevant for
- Use the metadata information for search ranking purposes
Metadata optimizations involved adjusting:
- Title tags
- Headers
- Meta Descriptions
Content Optimization
The Big Leap SEO team then moved on to the most essential part of the SEO strategy—content. Collaborating with our content team, the SEO experts worked on optimizing 10 pages, which encompassed:
- Weaving in target keywords into the content and headers
- Internal linking to provide a better page experience and offer value to users
- Adding more content to the pages to offer more value and bolster our client’s overall content quality
“So far, the client is thrilled with the work that we have been doing and is excited about the future. They are quick to respond to our requests and even happy with our initial content writing, which was a concern at first since they are a more technical industry. Thankfully, our writers knocked it out of the park.” -Big Leap Account Manager
Results
The Results
By laying a solid foundation for SEO growth, KodeKloud achieved significant organic growth:
- Keywords
-
- KodeKloud started with 55 keywords ranking in the top three positions on Google. After our optimizations, our client earned 13 more keywords in the top three positions, totaling now at 68 keywords.
- Overall, KodeKloud now ranks for over 5,200 keywords on Google. This is a 680+ increase since the start of the campaign.
- Impressions + clicks
-
- Over the six months of the campaign, we saw a 19K increase in clicks and 376K increase in impressions. This totals to 259K clicks and 2.29 million impressions today.
- SERP position increase: KodeKloud received a total increase of 829 positions on Google.
Amplify Your SEO Success with Big Leap
It doesn’t matter how little or how much experience you have with SEO. Having the right SEO partner by your side can make all the difference. If you’re looking for a digital marketing partner, reach out to Big Leap.
We’re happy to discuss your online goals with you and assess if we’re the right agency for your business. In the meantime, be sure to read our other case studies to see what we can achieve for you.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
