Big Leap has been a great partner. They have become like an extension of our team rather than a vendor that you rarely hear from. We’re in constant communication between both teams and work on a multitude of projects together at all times. Big Leap has also been easy to integrate into projects with other partners of ours, expanding our marketing team’s capabilities.
Visionworks
Common Pitfalls of a Site Migration
SEO affects a range of aspects of your site, including visibility, traffic, and rankings. So without a proper SEO lens helming your migration, you compromise your site’s online standing.
Here are some all-too-common pitfalls of site migrations.
You Lose Visibility from Search Engines
As much as website migrations bring growing pains for your team, these changes make search engines uncomfortable too. Google won’t know what’s changing.
What we do: Our team leverages SEO to explain to search engines what, why, and how your site is shifting. This assures we’re setting up your migration for success.
Ranking and Traffic Fluctuations
Traffic and ranking fluctuations are often the norm when migrating your site. Search engines need time to understand the changes and update their indexes.
What we do: While you can’t control temporary traffic dips, they can be limited with Big Leap’s dedicated SEO professionals involved during every step of the process.
Not Planning for Algorithm Updates
Just when you think site migrations can’t get any more complicated, the ever-changing algorithm updates make it an even more volatile journey.
What we do: To help mitigate the impact of updates, we proactively build precautionary steps to maintain your visibility. Our team consistently has their ear to the ground, monitoring updates.
Technical Hurdles
Crawling/indexing issues are no strangers during a site migration. A lack of technical SEO elements in place sets your site up for various hurdles and longer-term impacts.
What we do: Our team invests time to address technical SEO elements prior to your migration. This helps minimize issues and safeguards your online standing.
Our Website Migration Services
Pre-launch/redesign
Launch
Post-launch
Each stage entails unique website migration checklist items (shared with you) that are tailored to the type of migration service your site merits.
The common types of migration services Big Leap has first-hand experience handling include:
Rebranding or Acquisition
Undergoing a rebrand or acquisition?
- Update domain name
- Make structural changes (site hierarchy, navigation, internal linking)
- Refresh the look and feel of your site
- Merge multiple sites and redirect outdated URLs
Web Hosting Migration
We’ll consult with and assist your development team to ensure SEO-related mistakes are avoided. Don’t have a dedicated development team? We can conduct the entire migration for select CMS/platforms and web hosts for you.
Our digital marketing and web development teams ensure your site is copied, reinstalled, and reconfigured on your new hosting provider.
From Transition to Triumph: Unveiling Site Migration Success
Our clients are a testament to the value of an SEO-centered approach to your site migration strategy. Learn about their experiences and the long-term results we’ve been able to accomplish.
Site Migrations FAQ
Experience a Smooth and Successful SEO Site Migration with Big Leap
Over the years, Big Leap has conducted 100+ successful site migrations. In addition, we’ve helped clients recover from SEO declines due to haphazard migrations done at prior agencies. With this, our team understands the essentials for delivering an effective site transition.
If you are preparing for an upcoming migration, contact Big Leap’s site migration experts today. Together, we can successfully migrate your site while minimizing ranking fluctuations.
