Boosting Client Acquisition: Ipson Law’s 226.98% Growth Story
B2C SEO Case Study with Ipson Law
Project Overview
1351.61%
Increase in Keyword Rankings
Top 3
Positions of the Local Map Pack
226.98%
Increase in Form Fills and Phone Calls
| Website | https://ipsonlaw.com/ |
| Industry | Personal injury law |
| Value Provided | Increase in conversions & quality client-agency partnership |
Project Overview
Personal injury law firm Ipson Law needed an online marketing miracle. Their website wasn’t converting, and their previous agency left them feeling lost.
Fast-forward to a few years later—Ipson Law has earned a 226.98% increase in conversions within six months.
How?
By finding a productive and symbiotic partnership grounded in meaningful results.
Discover how Big Leap’s collaboration with Ipson Law led to these impressive outcomes.
Our Strategy
Our Strategy
Big Leap implemented a comprehensive online strategy, prioritizing keyword research, competitor analysis, local SEO, and technical SEO enhancements.
Equally important was fostering a solid relationship with Ipson Law. Based on the roadblocks they faced with their prior agency, we ensured transparency in our approach, provided tailored services, and made decisions based on data-driven insights.
1. Linking Services to Keywords
We kicked off the campaign by closely examining Ipson Law’s current keyword rankings. This insight helped us identify keywords our client was already performing well with and low-hanging fruit opportunities.
Big Leap also collaborated with the client to uncover their top law services, laying the groundwork for linking Ipson’s services with relevant search phrases.
2. Competitors
As a local Utah law firm, Ipson Law faced tough competition on the SERPs. We analyzed competitor strengths and devised strategies to enhance our client’s site. By reviewing shared keywords, we assessed our ability to compete and capture them.
As the search landscape evolves, Big Leap conducts frequent competitor analyses to ensure our client remains relevant.
3. Local SEO
To help Ipson Law earn the trust of local clients, we drove a local SEO strategy that included:
- Cleaning up duplicate Google Business Profile listings and launching a consistent citation campaign
- Creating service area pages for various Utah cities, enabling us to secure top 10 SERP positions.
- Optimizing the site for local keywords to ensure visibility among the right audience
4. Technical SEO
Lately, we’ve been working on conducting numerous site audits to pinpoint technical areas for improvement, such as:
- Call-to-action (CTA) placements
- Conversion rate optimization (CRO) audits
- Site speed
These areas play a significant role in keeping quality traffic on the site in hopes that people will convert.
“I was most excited about having a local client when I took on this client. Since they signed with us, I’m very pleased to see them ranking above key competitors in the SERP results and even in the top 3 of the local map pack for several important terms related to their services. Lastly, seeing a 226.98% increase in conversions over the last six months makes me extremely happy.“
Matt Janovsky
SEO Manager
Results
The Results
By addressing Ipson Law’s challenges and implementing effective strategies, we helped our client get back on its feet and set the stage for ongoing success.
- Keyword rankings: By regularly driving keyword and competitor analysis, we’ve helped Ipson Law rank above key competitors in the SERP results. Since the start of the Big Leap-Ipson Law partnership, we’ve seen a 1351.61% increase in keyword rankings.
- Local map pack ranking: Thanks to a sustaining local SEO strategy, our client garnered the top 3 positions of the local map pack (Google Maps-based results). This strategy further elevated their visibility to those seeking law services in specific Utah cities.
- Conversions (form fills and phone calls): With the uptick in quality traffic and rankings, Ipson Law achieved a 226.98% conversion growth over six months. These conversions include filling out forms and receiving phone calls from prospective clients.
Steering a Clearer Path Forward with the Right Partner
Business always throws dicey situations our way. The key is finding a partner committed to helping you carry the weight and find actionable solutions. Ipson Law did and has reaped the rewards.
We encourage you to give Big Leap a shot. If we’re not the right fit, we have industry partners with whom we’re happy to connect you. Either way, we’re here to help.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
