Digital Marketing for Educational Institutions

Shaping someone’s future isn’t easy, but advertising your educational services can be! Partner with Big Leap to get customized digital marketing and paid advertising plans so you can acquire more students.

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Become a Stand-Out Choice for Education

Making your educational institution stand out from the crowd can be difficult. Digital marketing for schools and training programs includes optimizing academic program pages, managing your online reputation, and attracting students for increase enrollment.

Let Big Leap teach you how to reach students for your school.

Why Big Leap

As a digital marketing agency for educational institutions of all types, we draw on 15+ years of expertise, data-driven, diverse SEO and Paid Advertising tactics to reach your prospective students.
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Ideal Partnership

We prioritize front-end research during our pre-client discovery phase to ensure we are the right fit for your needs, challenges, and goals.

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Tech Stack

We utilize industry-leading tools and technology while avoiding the limitations of proprietary systems. You always retain full ownership of your data and information.

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Custom Approach

We don’t believe in shortcuts or one-size-fits-all solutions. We invest our effort and expertise into crafting custom campaigns for maximum impact.

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Client Retention

We are honored to have many long-term client relationships built on trust, reflected in our impressive 95% client retention rate.

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Our Higher Education Digital Marketing Services

Big Leap can help you with all the ins and outs of SEO and Paid Advertising for higher education.

Site Audit

If your site isn’t functioning, prospective students will immediately leave. Our audits evaluate the health of your site and identify areas to capitalize and improve on.

Competitor Analysis

Are students choosing a competing school over you? We’ll evaluate their strategy to find profitable opportunities and help you stand out.

Local SEO

We’ll optimize your individual location pages and local citations to deliver profitable exposure and more visibility.

Content Marketing

Our content marketing team crafts original, cohesive, high-quality content that connects with students and parents. We do this so you win visibility, trust, and quality traffic.

Conversion Rate Optimization

The conversion journey is rarely linear in education searches. But CRO turns your site traffic into calls and form fills by providing a clear and consistent user experience.

Paid Search Ads

Maximize your online organic efforts with multi-location PPC. Offering guaranteed local reach, paid search drives higher-intent leads to achieve a higher ROI.

Paid Social Ads

Promoting your institution across multiple social media channels works to reach your target students whenever and wherever they are online.

Retargeting Ads

We don’t give up on leads—we guide them through their school search until they’re ready to click and make contact.

How Big Leap Has Helped Higher Education Brands

Now that we’ve shown you the basics of digital marketing for schools, you probably want to see examples of our work.

No worries, we’ve done our homework.

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What Our Clients Are Saying

“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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FAQ: Digital Marketing for Education

SEO for educational institutions uses targeted strategies to enhance search engine rankings and connect more students. Such strategies include creating location pages, answering common questions from students, and highlighting the benefits of choosing one school over another.

Quality, long-lasting educational SEO results take time to develop; however, you could see a difference within three to six months and significant results within a year. Your timeline is affected by several factors, like the technical health of your site, your goals, and the competition you face.

The cost of SEO for higher education varies with your needs and the agency. A single project, custom monthly packages, or a retainer, can range from $5,000 to $50,000 monthly.

Big Leap works with all types of schools! We do digital marketing for universities, public and private schools, professional education platforms, and more.

Local SEO for schools is crucial because it directly targets prospective students in your area. It better establishes your school as a local option, which could be the key factor a lead choosing your school versus a competitor.

Higher education institutions can gain qualified leads through various SEO strategies that guide a student or parent through the buyer’s journey. These tactics can include content marketing, paid advertising, and more, which will cause them to go from a curious onlooker to a signed-up student.

The most strategic types of paid advertising for schools are those that directly connect with students or employers. You’ll want to meet perspectives where they’re at through social media ads, Google Ads, and PPC ads.

Absolutely! Using specific demographics and locations will better target the types of students your ads can be shown to. For example, you can target individuals searching for “trade schools near me” or “community college in [city].”

Your Expert Digital Marketing Agency for the Education Industry

Fill your physical or virtual classrooms with students through a highly visible online presence. We’ll deploy a variety of SEO techniques to ensure your audience can find you.

Partnering with Big Leap ensures that your online presence boosts your reputation along with your leads.

Call: (801) 436-3003

Let’s Talk About You.

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