Digital Marketing for the Automotive Industry

The automotive industry is vast and includes services like renting, selling, and repairing cars. The competition is fierce, but Big Leap can help you meet your revenue goals through our digital marketing services.

Talk to a Strategist

avis logo
budget logo
Cascade Collision Repair logo

Showcase Your Car Expertise & Win Leads

Cars are a valuable—and expensive—purchase. People need to be able to trust you to become customers. Trust is hard to build, especially online, which is why you need automotive digital marketing.

The Big Leap team of experienced digital marketers will ensure your automotive business is shown in the best light so people choose you over competitors.

Why Big Leap

Drawing on 15+ years of digital marketing expertise, our experienced team uses data-driven SEO tactics and diverse strategies to ensure you stand above the rest.
handshake icon

Ideal Partnership

We prioritize front-end research during our pre-client discovery phase to ensure we are the right fit for your needs, challenges, and goals.

technology icon

Tech Stack

We utilize industry-leading tools and technology to avoid the limitations of proprietary systems. You always retain full ownership of your data and information.

customize icon showing a gear and pencil

Custom Approach

Just as people customize their cars, we craft custom campaigns for maximum impact. We don’t believe in shortcuts or one-size-fits-all solutions.

award ribbon icon

Client Retention

We are honored to have many long-term client relationships built on trust, reflected in our impressive 95% client retention rate.

Learn more about us

Our Automotive Digital Marketing Services

Big Leap can help you with the ins and outs of SEO and paid advertising for the automotive industry.

Site Audit

Our audits evaluate the health of your site and identify areas to capitalize and improve on. This lays the foundation of a profitable campaign.

Competitor Analysis

Feeling like you’re lagging behind the competition? We’ll evaluate their strategy to find innovative opportunities to get ahead.

Local SEO

We’ll optimize each location page and local citation to deliver productive visibility and more access to your “near me” audience.

Content Marketing

Our content marketing team crafts original, cohesive, high-quality content that highlights your automotive expertise and services. We do this so you win visibility, trust, and quality traffic.

Conversion Rate Optimization

Getting people to take the final step can be difficult. But CRO turns your site traffic into calls and form fills by providing a clear and consistent user experience.

Paid Search Ads

Maximize your online organic efforts with multi-location paid advertising. Offering guaranteed local reach, paid search drives higher-intent leads so you can achieve a better ROI.

Paid Social Ads

Promoting your automotive business across multiple social media channels works to reach your target audience whenever and wherever they are online.

Retargeting Ads

We don’t give up on leads, we guide them through the customer journey until they’re ready to click and make contact.

Digital Marketing Case Studies for the Automotive Industry

There’s a lot to digital marketing and you may wonder if Big Leap can help.

This is why we like to provide examples of our work.

steering wheel icon representing auto care client
0%
increase in organic traffic
0%
increase in goal conversions
0%
decrease in bounce rate
Infiniti logo
0%
increase in keywords ranking
0
keywords ranking in top 3
0
featured snippets
avis
0K+
new leads
0
new keywords ranking on 1st page

What Our Clients Are Saying

“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

Pluralsight logo

“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

Venafi logo

“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

Paul Mitchell Schools Logo

“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

Wandrd logo

“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

CORE logo

“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

alphagraphics logo

“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

Avis logo

Digital Marketing for the Automotive Industry FAQ

SEO for the automotive industry uses specific strategies to improve search engine rankings, which means appearing higher on search pages. This is done by targeting specific keywords, creating location pages, and building out your site with helpful and converting content.

An automotive industry SEO result timeline can vary depending on several factors, like the age of your site, your goals, and the competition you face. You could see a difference within three to six months and significant results within a year.

The cost of automotive SEO varies with your needs and the agency. With Big Leap, a single project, custom monthly packages, or a retainer, can range from $5,000 to $50,000 per month.

Local SEO for car dealerships and repair shops is crucial because it directly targets potential buyers in your area. When you utilize local SEO, you are more likely to appear at the top of the search page in the map section, which people are more likely to click on.

The most strategic types of paid advertising for automotive businesses are those that connect with your audience. You want to meet prospective customers where they are through social media ads, Google Ads, and automotive PPC ads.

By using specific demographics and locations, you can target a smaller group of individuals who are more likely to use your product or service. For example, you can target individuals searching for “car dealerships near me” or “auto repair shop in [city].”

Choose Big Leap to Boost Your Online Presence

Ensuring your brand is represented properly online is essential to maintaining and growing your business. Make sure potential customers understand who you are as a business and that they are in good hands.

Partner with Big Leap and we’ll take care of everything so you can focus on your customers.

Call: (801) 436-3003

Let’s Talk About You.

Learn & Grow: The Latest from Our Blog

Go to Top