Digital Marketing for Financial Services: Build Trust & Scale Up

Trust is the bedrock of every organization in the financial sector. You need a strategic digital marketing partner who understands the intricate nature of aligning your online presence with your clients’ highest expectations. That’s where Big Leap comes in.

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Build Credibility and Loyalty with Your Targeted Audience

It’s always tougher to win people’s trust and loyalty when money is involved. Digital marketing for financial advisors, banks, accounting firms, and processors requires niche audience targeting while exercising caution regarding regulatory compliance from the Financial Industry Regulatory Authority (FINRA).

Big Leap knows what it takes to help you prove your weight in marketing gold.

Why Big Leap

Big Leap has over 15 years of experience in digital marketing. Our team understands the niche savvy your industry requires. Our digital marketing agency for accounting firms, payment processors, and other financial services boasts the following.
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Ideal Partnership

Our marketing team acts as an extension of your organization, learning your pain points and challenges and optimizing your online presence for success.

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Tech Stack

We use the latest tools and train on cutting-edge technology so we can help you remain ahead of your competitors.

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Custom Approach

Every organization is unique, so we’ll identify and accentuate your strengths to communicate your brand and build long-term client loyalty.

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Client Retention

As you nurture lifelong loyalty with your clients, our dedication to long-term partnerships is reflected in our 95% client retention.

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Our Digital Marketing Services for the Financial Sector

Every aspect of digital marketing for financial services requires an understanding of the complex, regulated nature of your industry.

SEO Marketing

SEO marketing mandates understanding our clients’ goals, assessing their websites, optimizing what they have, and building content that takes your online presence to the next level.

Keyword Optimization

We design custom SEO strategies backed by verifiable evidence so your audience finds your services for the right reasons, using keywords, metadata, links, and resources.

Paid Advertising

We create targeted ads that follow all of the necessary FTC compliance with accurate, responsible messaging. Every click helps guide an increased ROI over time.

Content Marketing

Content marketing includes auditing your site, researching your competitors, ideating content, and creating the best use of content to create what speaks to your target audience.

Reputation Management

In the financial services sector, meeting high standards and expectations is paramount. We work hard so our clients meet Google’s high EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.

Conversion Rate Optimization

Our team learns about your target audience’s online behavior to optimize every stage of digital marketing. CRO includes ensuring your website is easy to navigate and converts.

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We don’t give up on leads—we guide them through their search until they’re ready to click and make contact.

Competitor Analysis

Are people choosing your competitors over you? We can evaluate their strategy and compare it to yours to find opportunities to grab more market share.

Big Leap’s Success with Financial Services Clients

It’s time to back up all that industry know-how with some cold, hard data. All the great information and planning don’t matter much if we can’t deliver results.

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What Our Clients Are Saying

“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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Financial Services FAQ

Companies dealing with finance benefit from a comprehensive marketing strategy that includes several critical elements to their success:

  • SEO based on critical search topics
  • Technical SEO for making the site easy and fast to navigate
  • Content designed around the client’s pain points
  • A sales funnel that moves visitors toward the desired goal
  • Paid campaigns to drive direct traffic
  • Reputation management to protect an organization’s authority

Your digital marketing agency must utilize consumer protection, data privacy, transparency, and accuracy. Your website must follow privacy regulations like GDPR and CCPA. This includes publishing accurate data and following security practices for user data and standards specific to the financial sector.

Google’s “Your Money or Your Life” (YMYL) content quality guidelines focus on accuracy and authority when ranking search results. We cater to the high standards of experience, expertise, authoritativeness, and trustworthiness.

Choose Big Leap’s Digital Marketing for Growth and Brand Trust

Financial services is one of the most competitive sectors, and the public has the highest expectations for trust, reliability, and integrity.

Here’s the thing about Big Leap: We love building long-term partnerships (and long walks on the beach) where we believe we’ll make a huge impact.

Call: (801) 436-3003

Let’s Talk About You.

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