Digital Marketing for Lawyers: Your Online Solution

Big Leap is committed to legal industry compliance while generating leads and building brand awareness. You provide dedicated, personalized care to your clients, and you can expect the same attention from our SEO and Paid Advertising teams.

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Promote Your Law Firm Today

Do you need an influx of new clients? Build more authority in the industry? Digital marketing for lawyers can help you accomplish your goals, but doing it on your own takes hours you don’t have and a shifting strategy that requires constant updating. You have clients to help and cases to research and prepare. That’s where Big Leap’s SEO services and paid advertising for legal practices come in. We’ll handle the digital marketing side while you focus on your legal practice.

Learn what we can offer your firm and see some real-world results.

Why Big Leap

With 15+ years of digital marketing expertise, our team leans on data-driven tactics and authoritative strategies to maximize the presence of your law firm or legal service.
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Ideal Partnership

We prioritize front-end research during our pre-client discovery phase to ensure we’re the right fit for your needs, challenges, and goals.

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Tech Stack

We utilize industry-leading tools and technology, avoiding the limitations of proprietary systems. You always retain full ownership of your data and information.

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Custom Approach

We don’t believe in shortcuts or one-size-fits-all solutions. We invest our effort and expertise to craft custom campaigns for maximum impact.

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Client Retention

We are honored to have many long-term client relationships built on trust, reflected in our impressive 95% client retention rate.

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Our Legal Digital Marketing Services

At Big Leap, we have the experience and expertise to provide SEO and paid advertising for legal practices. Beginning with a site audit and competitor analysis, our digital marketing for legal practices focuses on all steps in the process. These primary services are the key to achieving your marketing goals.

Site Audit

Our audits evaluate the health of your site and identify areas to capitalize and improve on. This lays the foundation of a profitable campaign.

Competitor Analysis

What are your competitors doing right? Where are there gaps in their strategy? We analyze what the competition is doing to help you stand out.

Local SEO

Reaching the audience within your service locations requires a targeted approach, but we know how to connect with and convert them.

Content Marketing

We won’t just tell you what content works; our writers will create it for you! We’ll build a solid base of high-quality content that meets legal requirements and wins high-caliber traffic.

Conversion Rate Optimization

The conversion journey is rarely linear in the legal industry. If you get thousands of site visits but barely any conversions, CRO turns your site traffic into calls and form fills.

Paid Search Ads

Boosting your organic SEO efforts with paid advertising for lawyers can send your content to the top of Google searches. This is a great way to maximize your ROI with higher-intent leads.

Paid Social Ads

Promoting your legal services across several social media channels means you can find your audience on their preferred platform, keeping your firm top of mind.

Reputation Management

When your reputation takes a hit, getting past the negative noise and controlling your online presence can be difficult. We have the expertise to make a difference.

Results Big Leap Has Achieved for Our Legal Clients

You want to see the results we’ve achieved for our legal clients so you can discover what Big Leap can actually do for you. Fair enough.

Let’s look at what we’ve done.

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What Our Clients Are Saying

“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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FAQ: Digital Marketing for Legal Services

Law firms need SEO strategies that build trust, meet complex compliance requirements, and target quality local leads. Those searching for legal services are often ready to make a decision when they reach your site, so your strategy needs to account for their place in the customer journey.

It depends. Good work takes time, and gaining traction and recognition will probably take longer if your website is relatively new or too basic. The average site might start seeing a difference within three to six months, with significant results coming within a year. Besides the age of your site, factors like your goals and competition can affect your timeline.

The cost of SEO for legal services varies depending on the agency and your needs. Prices range from $5,000 to $50,000 per month for a monthly package or retainer, but it depends on what you want to accomplish. One-off project pricing is entirely contingent on its scope.

Local SEO looks a bit different for legal services that cater to audiences in multiple states because laws and regulations vary so much in different municipalities, but must be met. The focus remains on attracting quality local leads.

Your law firm has unique needs and goals, so lawyers can best get leads through customized SEO strategies and digital marketing techniques crafted for their firm. Tools might include content marketing, paid advertising, and more.

Yes, paid advertising is compliant with ABA Rule 7.2 as long as the ads are not deceptive or misleading, or claim to be certified without giving the name of the certifying organization (one approved by the appropriate authority). The ad must also give the contact information of the lawyer or firm. Our experienced digital marketers know how to ensure Rule 7.2 compliance.

Yes. One of the benefits of paid advertising is its ability to reach out to specific demographics. We can work with you to find prospective clients searching for your legal specialty in a certain location, age range, etc.

Boost Your Leads with Experts in SEO for Legal Services

All lawyers share the goal of helping as many clients as possible, and making your online presence known is a great way to do that. Using strategies tailored to SEO for legal services will make it easier for clients to find you.

Big Leap has a proven track record and results you can count on to do the job while you focus on protecting your clients.

Call: (801) 436-3003

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