Highlights

  • 10+ years of leadership experience driving client growth through performance marketing and strategic SEO
  • Successfully led initiatives for over 300 clients across diverse industries, from startups to enterprise organizations
  • Avid traveler, drummer, and dirt bike rider with a passion for lifelong learning and new adventures

Experience

As Director of Client Success at Big Leap, Cassara brings over a decade of experience in digital marketing and client strategy, leading with a unique combination of operational excellence, strategic vision, and a people-first approach. She has guided more than 300 clients across a broad range of industries, helping brands navigate growth, transformation, and the ever-changing digital landscape.

Cassara’s career began in SEO, where she developed a strong technical foundation that continues to inform her leadership today. Her deep understanding of search strategy, paired with her talent for communication and relationship-building, has positioned her as a trusted advisor to both clients and colleagues. Over the years, she has evolved from executional roles into executive leadership, all while maintaining a strong connection to the day-to-day realities of digital marketing teams.

She has held progressive roles including:

  • Digital Marketing Specialist
  • SEO Manager
  • Client Success Executive
  • Director of Client Success

In her current role, Cassara oversees Big Leap’s client success department, aligning strategic talent with business goals and ensuring high-impact outcomes for every engagement. She is known for building high-performing teams, fostering transparency in data and communication, and creating trusted partnerships that endure.

Cassara’s leadership philosophy centers on lifting others—empowering her team to grow, helping clients solve complex challenges, and ensuring that every decision is driven by integrity and results. Her ability to bridge the gap between strategic insight and executional detail allows her to consistently deliver both immediate wins and long-term value.

Outside of work, Cassara enjoys traveling, riding her 110 dirt bike, and is currently planning to return to playing the drums—always looking for new ways to challenge herself and stay creatively inspired.

Education

Cassara studied at Utah Valley University and Brigham Young University-Idaho.

Articles by Cassara Naccarato

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