Big Leap’s AI Policy

Big Leap has had a lot of internal discussions about AI and what it means for us as a digital marketing agency. More importantly, we’ve talked about how AI will impact our approach to managing your online campaigns.

And now, we’re sharing all of this with you.

Please note the Big Leap team regularly updates this policy as the AI landscape and our approach evolve.

The 9 Core Principles Rooted in Our AI Policy

When it comes to using AI technologies, Big Leap follows nine core principles.

The takeaway? AI is assistive, not autonomous. While we leverage AI to help us achieve higher quality and provide more value to clients, human thought, creativity, and knowledge are ultimately at the forefront.

  1. We believe in the responsible design, development, deployment, and operation of AI technologies.
  2. Humans remain accountable for all decisions and actions—even when assisted by AI—and must remain in the loop in all AI applications.
  3. We maintain a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
  4. We affirm the critical role of human knowledge, experience, emotion, and imagination in creativity. And we seek to explore and promote emerging career paths and opportunities for creative professionals.
  5. We seek to proactively explore how AI technologies can provide additional value for our clients.
  6. We believe that transparency in data collection and AI usage is essential to maintain the trust of our audiences and stakeholders.
  7. We embrace the importance of upskilling and reskilling professionals while using AI to build more fulfilling careers and lives.
  8. We seek to understand the limitations and dangers of AI and consider those factors in all our decisions and actions.
  9. We recognize the importance of self-regulation and sound judgment in the responsible use of AI technologies. In situations where explicit guidelines may not yet exist, we commit to adhering to the principles outlined in the policy and using our core values to guide our actions.

How We Use AI Today

While we’re experimenting with AI technologies to drive efficiency and performance, our primary use cases today are in

the generative AI space for marketing.

In keeping with our policy, all AI technology use is powered and reviewed by humans in the following areas:

  • Technical SEO tasks: Comprehensive site audits, crawlability and indexability optimization, on-page SEO enhancements, technical SEO troubleshooting, etc.
  • Data tasks: Data collection, organization, & analysis
  • Strategy and analysis: Audience, competitors, customer experience, trends
  • Content development tasks: Outlines, ideation, new concepts, summarization, research

FAQs

What Is AI?

AI (artificial intelligence) is a technology that mimics human intelligence. It performs tasks and can improve itself based on data feedback and training.

Is My investment in SEO Still Going to Pay Off in the Long Term, or Will AI Disrupt That?

While AI is certainly disruptive and changing rapidly, AI cannot replace strategic and creative thinking to the quality and impact produced by humans. Experienced content marketing and SEO teams are key ingredients to a successful digital marketing campaign.

Learn more about how AI will impact digital marketing?

I’ve Heard a Lot About AI Writing Content. What Is Big Leap’s Approach to Content and Quality?

Big Leap does not take shortcuts when it comes to quality content.

We believe in well-researched, handcrafted content that offers value for audiences. Such content comes from the creativity, minds, thoughts, and insights of experienced writers—all of whom we have right here at Big Leap. AI may be used to assist in the early stages of content creation, such as research and organization.

Purely AI-generated content is not recommended. A recent analysis revealed a concerning trend: Websites that received manual actions or penalties from Google exhibited a high prevalence of AI-generated content.

These sites had the following in common:

  • 100% of the websites featured some AI-generated posts.
  • 50% of the sites impacted had 90%–100% AI-generated posts.
  • Google’s AI Overviews appear to avoid linking to sites hit by the Helpful Content Update.

Keep in mind that the legality surrounding AI-generated creative assets, such as content, is still murky. AI currently doesn’t understand copyright infringement or privacy issues. It can also be biased and produce inaccurate information.

Thus, it’s critical to nurture a human-centric approach to remain vigilant on ethical boundaries.

All final content is crafted, reviewed, and refined by our team of experts to ensure it aligns with a client’s brand voice and delivers the right impact. AI speeds up the process, but human expertise ensures the content resonates with the audience and matches the strategy.

How Can My Digital Marketing Efforts Benefit from AI?

AI’s ability to offer data-driven insights and automate time-consuming tasks can enhance SEO, PPC, and content marketing campaigns. These benefits enable us to:

  • Make data-driven decisions.
  • Improve efficiency.
  • Deliver better results.

All while keeping human expertise at the core of every strategy.

For example:

  • For SEO, AI helps analyze search trends, optimize keywords, and improve rankings.
  • For PPC, AI optimizes bidding strategies and targets audiences more precisely, increasing ad performance and ROI.
  • For content marketing, AI aids in identifying topics, personalizing content, and predicting what will resonate with your audience.

Leaning on Testing and Experimentation to Bolster Innovation & Value

AI technology is rapidly evolving. At Big Leap, our priority is staying on top of these shifts while injecting thought and strategy into this process. That is why we value continuous testing and experimentation. We currently have internal initiatives to explore and experiment with emerging technologies. This involves collaborative testing and information sharing to spur more innovation.

This process allows us to make data-driven decisions—decisions that provide better service and bolster our clients’ competitive advantage.

Leverage AI the Right Way with Big Leap

There is still so much to learn about AI, and its application and influence will continue to evolve. We encourage you to be an active participant in experimenting with AI.

If you have an idea you’d like to test out or have any questions, reach out to our digital marketing team.

AI Policy Changes

This AI Policy will be updated from time to time as AI continues to evolve, and in our sole discretion. We encourage visitors to frequently check this page for any changes to this AI Policy.