Boost UX & Conversions with CRO Audit Services

Ever wonder why some sites or landing pages convert well while others struggle to make a sale?

It’s all about dialing in on a solid conversion rate optimization (CRO) audit. As the pilots of dozens of site audits, the Big Leap team is here to give you a quick rundown of CRO audit services and how they can reel in more conversions for your business. 

What’s a CRO Audit Anyway?

A CRO audit is a deep dive into your website to find ways to encourage more visitors to take a desired action, like making a purchase or signing up for a newsletter. 

It looks at various factors of your site, like content, design, site speed, and navigation, to identify roadblocks hindering conversions.  

Whether you conduct an eCommerce CRO audit or a B2B audit, the goal is the same—to optimize your site for the most conversions. 

Read more about what CRO is.  

What Are the Benefits of CRO Audits?

A CRO audit ultimately intersects with the user experience (UX). The more user-friendly your site is, the more people will want to stick around and, more importantly, take the action you want them to take. 

In today’s world of piles upon piles of websites, making yourself stand out from the crowd requires CRO. 

Businesses that leverage CRO audits are able to: 

• Increase conversions: More visitors turn into customers.
• Improve the user experience: Users or prospective clients enjoy a positive online experience, enhancing their perception of your business.
• Boost revenue: More sales bring in more profit.
• Leverage data-driven insights: You get access to actionable recommendations based on hard data, not just intuition.

DIY vs. Professional Technical CRO Audit Services

While it is possible to do CRO audits yourself, there are some drawbacks to consider. Here’s the lowdown on the pros and cons of doing so vs. choosing professional CRO audit services. 

DIY CRO Audit

The Pros:

• Cost-effective: You avoid the upfront costs of hiring professionals.
• Flexible: You can go at your own pace and have full control over the process.

The Cons: 

• Time-consuming: If you have no knowledge of or experience, it may take you significant time to learn and accurately complete all areas of your CRO audit.
• Potential for errors: Inaccuracies may put your site in a more negative position, causing a cyclical process of investing more time and money into your audit than you actually need to.

Professional CRO Audit Services

The Pros:

• Expertise by your side: Leaning on those who live and breathe CRO audits takes the load off your shoulders and sets your business up for success. 
• Time savings: You free up time to focus on other critical business areas. 
• Comprehensive analysis: Partnering with professionals ensures you get access to in-depth knowledge, including optimization opportunities and data-backed recommendations. 

The Cons: 

• Higher cost: Professional audit services may require more monetary investment compared to DIY. 
• Time to vet and find the right professional: Finding and vetting a quality CRO agency to ensure you make the right decision can take some time. 

Overall, hiring professional CRO auditors ensures your site receives the attention and expertise required to drive action that yields impactful results.

CRO Audit Real-Life Examples

These case studies will help you understand whether your business is ready to leverage professional CRO services and the kinds of outcomes it can enjoy. 

Elite Ops: B2B Business Earns 45.99% Boost in Conversion Rate

B2B fulfillment company Elite Ops was seeing a lot of traffic coming onto its site but very few conversions from those visits. As it was in the midst of opening a new location in Atlanta, Georgia, generating profit was paramount. 

With the help of Big Leap’s CRO audit and data-driven adjustments (including changing on-site copy, design, and CTA buttons), Elite Ops saw these results: 

• 45.99% increase in conversion rate
• 228% traffic growth to key landing pages
• 478 increase in search ranking positions

Leadership Consultation Business: Consulting Firm Wins 53% Increase in Leads

A 40-year-old business decided it needed an upgrade to bring its online metrics up to speed with its offline success. 

Its digital marketing campaign encompassed a CRO strategy that included optimizing site copy for conversions. This upgrade was well worth the investment. The consulting firm earned a: 

• 53% increase in leads
• 421% increase in subscribers
• 65% increase in traffic

CRO Audit Report Example

A quality CRO audit report should entail all components of your site that play a critical role in conversions. For example, Big Leap’s CRO audit checklist covers 16 checkpoints, including: 

• Bounce rates and dwell time
• Behavior flow
• Design and layout
• Competitor audit results 
• User feedback/experience

The report notes findings in each category along with clear suggestions for improvement. This enables the CRO agency to offer transparency and clear communication about what needs to change and why. A skilled CRO partner will utilize cutting-edge tools to conduct a comprehensive audit and implement effective optimizations to drive tangible results.

Learn about the top CRO tools: Optimizely vs. Unbounce.

CRO Website Audit Cost

The cost of a one-time CRO audit can vary depending on the complexity of your website and the scope of the audit, generally ranging anywhere from $1,000 to over $50,000. 

• Small- and Medium-Sized Business: Between $1,000 and $0,000 for a CRO audit on a basic website.
• Large Business: Between $10,000 and $25,000 for a comprehensive audit of a large website.
• Enterprise-Level Business: This may cost $25,000 to $50,000+ for an audit of a very large and complex website.

Keep in mind, that agency pricing models can vary. So instead of a one-time audit fee an agency may operate on a monthly retainer model. At Big Leap, we work with clients on a monthly budget, allocating established hours to tasks like CRO audits, ongoing data gathering, recommendations, testing, implementation and more.

We tailor our audits to each client’s needs. For smaller websites, this may involve a focused review of key pages and user paths. For larger or more complex websites, additional time and resources may be required to investigate the data and user behavior patterns more deeply.

The cost of our CRO audit is proportional to the value it provides—helping to uncover opportunities to improve user experience, conversion rates, and overall website performance.

If you’re curious about what a CRO audit would look like for your business, we’d be happy to discuss your unique needs.

Get Your Custom Strategy

Ready to Elevate the Quality of Your Site?

By investing in professional CRO website audit services, you can drive significant growth for your business. The key is to partner with the right CRO agency.

With over 15 years of experience assisting companies in enhancing their online presence and achieving greater ROI, Big Leap is here to help. Learn about our services to get started.