How Digital Marketing for Nutritional Supplements Drives Growth Within the Industry

Did you know that 82% of American consumers regard wellness as a top priority? This is why the nutritional supplement market is growing at a rapid rate. While this may seem like an optimistic opportunity for supplement companies, there is a downside—it’s difficult to connect with and maintain customers.

Learn how to use digital marketing for nutritional supplements to stand out from the competition. 

Pain Points in the Competitive Nutritional Supplements Industry

The nutritional/health/wellness market is both difficult to break into and stay afloat in. As you’ll see below, there are many challenges that businesses have to overcome.

• An extremely competitive market: The worldwide dietary supplement market was valued at $177.50 billion in 2023. It’s expected to only grow larger as different chronic conditions like heart disease, diabetes, and cancer potentially become more common. 
• Turning the curious into customers: Many potential customers start as people curious about improving their health. However, converting curious visitors into customers can be a difficult task.
• Staying safe and compliant: Safety and compliance are essential in the nutritional supplement industry. The FDA (Food and Drug Administration) oversees the safety of ingredients and manufacturing. However, you must also answer to the FTC (Federal Trade Commission), which oversees advertising.
• Building a strong community: The best way to have repeat customers is to create a community—this is especially true for nutritional supplement brands. You do this by making yourself easy to find on social media, sending personalized communication, and staying on people’s minds. 
• Tracking ROI: When trying various marketing strategies, such as SEO, social media marketing, emails, etc., it can be difficult to track your ROI for each strategy while running your business.
• Changing trends in health and wellness: Health and wellness always have new trends, whether due to new social media fads or technological advancements. Trends can be a great marketing tool…if you can join in on them fast enough. 

Solution 1: PPC for Supplement Companies

PPC (pay-per-click) marketing for nutritional supplements is a direct way to reach customers where they are. It doesn’t matter if it’s on social media, online search pages, or ecommerce sites; you can stay on your customers’ minds. 

How does it work? In simple terms, you buy ad space in the digital places that your customers frequent. However, to be successful, there’s a lot more involved. You’ll need to:

1. Find where your audience is.
2. Decide what keywords will resonate with your audience.
3. Segment your audience.
4. Decide how often these ads appear.
5. Determine KPIs
6. Track the ROI to see where the ads are working.
7. Create short but attention-grabbing copy.
8. Do A/B testing.

PPC for health supplement companies is a job on its own, so a better use of your time is to partner with experts like Big Leap. We’ve run many successful campaigns that have increased visibility and sales for our natural supplement clients. 

Big Leap Case Study: Truvy

Truvy partnered with Big Leap for customized SEO and PPC campaigns to establish brand authority and increase revenue. Here are the results:

• 10,076% increase in marketing-generated revenue
• 6:1 return on ad spend
• 209% increase in search impressions

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Solution 2: Full-Service SEO for Supplement Companies

How can SEO help nutritional supplement companies? With the right partner, SEO for health supplements can address every pain point. 

Standing Out from the Competition

If you aren’t familiar with SEO (search engine optimization), it essentially gets you to the top of a search engine page—when done correctly. SEO is complex and difficult to do on your own.

However, with a partner like Big Leap, you gain an entire digital marketing team of SEO experts, content strategists, and content creators. This team can identify the perfect keywords, type of content, and technical SEO opportunities to grab people’s attention. 

SEO digital marketing for nutritional supplements will raise your search engine rankings and, hopefully, put you above your supplement competitors—meaning you get the click instead of them. 

Converting Visitors into Customers

Turning visitors into customers requires several steps that guide them through the buyer’s journey. A Big Leap SEO team can be that guide.

By creating the right web pages, we’ll guide your visitors to follow the buyer’s journey. We’ll then create persuasive CTAs (call-to-action) and place them in the perfect space to turn visitors into customers. 

Navigating Compliance

Big Leap understands that those in the health industry face unique marketing challenges with content claims. Our experienced content team creates content with these sensitivities in mind, collaborating closely with your compliance experts before publication. This partnership approach helps safeguard your business while still achieving your digital marketing goals. (We apply this same collaborative process for PPC services, too!)

Building a Community

Building a community requires a lot of content: blog posts, social media posts, emails, ad copy, etc. The more content you have, the more visitors and customers will connect to your business. 

Also, Big Leap can help create and maintain your brand personality to bond with your audience on a personal level. This builds trust and makes visitors and customers feel like they’re engaging with real people who understand their health needs, not just a faceless business. This is crucial for supplement companies since customers are trusting you with their health. 

Tracking ROI

An important part of Big Leap’s SEO services is tracking the analytics for you and presenting monthly reports. This allows you to see what strategies and channels are working and what aren’t. We also take the time to explain the report and where we think the future is heading. (We do this for PPC services, too!)

Staying on Top of Industry Trends

Big Leap researches top health and wellness trends for marketing opportunities and shares our findings with you. We use this knowledge to craft strategies that take advantage of these trends. It’s one less thing for you to do while running your business. 

Big Leap Case Study: Nutraceutical

A nutraceutical company needed help to make their website more user-friendly. To achieve this goal, Big Leap concentrated on technical SEO and revamping the content on the site. Here are the results:

• 3,297 keyword ranking positions
• 80% improvement in site speed
• 300% growth in page views

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Solution 3: Taking Advantage of Social Media Marketing

There are currently 5.24 billion people on social media. Imagine how your business can grow with just a fraction of those users. Big Leap can help you create and curate content for your social media platforms. 

We’ll build out interesting copy and images that advertise your brand in ways that grab scrollers’ attention. We also know how to use user-generated content like testimonials to build brand awareness and trust from people who have never heard of your brand. 

Big Leap Case Study: Soft Gel Technologies Inc. (SGTI)

SGTI reached out to Big Leap because they wanted to expand their social media presence. Here are the results of the partnership:

• A 1,500% increase in engagement on LinkedIn
• A 985% increase in reach
• A 32% increase in LinkedIn page views

Stay Ahead of the Competition with Big Leap

Running a supplement business is already challenging; adding digital marketing for nutritional supplements can make it feel overwhelming. 

This is why you need to work with Big Leap. 

Our experience in the space makes us the best partner for this unique area of the health and wellness industry. We’ll use PPC, SEO, and other strategies to get your name out there. 

Schedule a consultation