How Much Does Digital Marketing Cost with Big Leap?

Big Leap understands the importance of maximizing your marketing budget. We offer a range of high-quality, customized digital marketing services, including SEO, Paid Advertising, and content marketing—tailored to meet your specific needs. 

Let’s work together to achieve your business goals without breaking your budget. 

Connect with one of our team members to discuss your marketing needs.

SEO Packages: How Much Do They Cost and What Do They Include?

Here at Big Leap, we believe in a personalized approach to SEO. A one-size-fits-all solution just isn’t effective. Throughout our 15+ years of servicing diverse businesses, we’ve excelled at customizing strategies and monthly deliverables for each client according to their needs, goals, and budget. 

Pricing Models

SEO packages can be project-based or monthly retainers, with costs varying based on the scope and complexity of your needs:

• Project-based: Best suited for those requiring temporary or specific types of help. Costs depend on the project but typically range from $5,000 to $50,000. 

• $5,000 Project (Example): A local business wants to optimize its website for local search. This could include performing a local SEO audit, optimizing Google Business Profile, updating on-page SEO for key service pages, and setting up local citations on directories like Yelp and TripAdvisor.

• $50,000 Project (Example): A national e-commerce brand needs a comprehensive SEO overhaul. This could involve an in-depth site audit, redesigning the site architecture, optimizing hundreds of product pages, implementing advanced technical SEO, developing a 6-month content strategy to target competitive keywords, and more.
  

• Monthly retainers: Best for businesses looking for a long-term partnership or needing ongoing marketing support. Retainer costs vary widely, ranging from $5,000 to $50,000 and beyond per month. However, for most businesses, a monthly retainer of $5,000 to $10,000 is a good starting point.

Available SEO Services with Big Leap

While all of our clients’ SEO services are customized to their needs and budgets, here’s a general overview of what you can expect: 

Typical SEO Timeline

Month 1: 

In the initial month, we focus on conducting a comprehensive analysis of your website to establish a solid foundation for your SEO strategy. 

This includes: 

• In-depth website audit
• Keyword research
• Competitive analysis
• Google E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) audit

Month 2 and Beyond: 

As we move into the subsequent months, we will implement a range of strategies to optimize your website and drive organic traffic. 

These may include: 

• Technical SEO 
• On-page SEO
• Off-page SEO
• Content marketing

The specific services included in your SEO plan may vary depending on your unique business goals and needs. For example, if you also want to elevate your local search presence, we’ll include services like Google Business Profile audit/setup, citation tracking, and more.

SEO Case Studies

• Round Sky 
• GED 

Learn More: How Much Do SEO Packages Cost>>

PPC Management Packages: What Are the Costs and Expectations?

PPC pricing models are similar to SEO in that you have short- and long-term package options: 

• Packages: Businesses looking for an agency to help with full-funnel marketing campaigns and management will find Big Leap’s package model appropriate for their needs. Every package comes with a one-time setup fee and a management fee of $2,500 minimum retainer per platform or percentage of ad spend (whichever is greater).
• À la carte: Maybe you’re just looking for a few services here and there, like designing social ads or building one PPC ad on Meta. Big Leap can accommodate this via our à la carte option. The cost will depend on the project, so we advise speaking with one of our PPC specialists. 

Budgeting for Paid Advertising: Things to Consider

Marketers tend to spend 14% of their marketing budget on paid search advertising, 12% on social advertising, and 11% on paid display.

Here are other considerations worth thinking about: 

• Set budget goals: Establish clear objectives and align your budget accordingly.
• Understand cost factors: Consider factors like keyword costs, ad spend, and agency fees.
• Track and measure: Use analytics tools to monitor campaign performance and make data-driven decisions.
• Avoid common mistakes: Avoid pitfalls like overspending, neglecting landing page optimization, and using negative keywords that put your money down the drain.

Available PPC Services with Big Leap

Here are all of the PPC services you can include in your plan when you partner with Big Leap: 

• Full-funnel campaign creation and management 
• Tracking and attribution monitoring and updates
• Advanced analytics monitoring
• Reporting and data-driven strategic campaign refinement
• CRO recommendations and/or development work
• Buyer persona and audience identification
• Landing page creation 
• Ad copywriting
• Retargeting
• Ads on different platforms
  • Google Display Network (GDN)
  • YouTube
  • Meta/Facebook
  • LinkedIn
  • Google Shopping
• Competitor analysis
• Heat-mapping implementation

PPC Case Study

Truvy illustrates the tangible impact of Big Leap’s strategic and data-driven approach. 

Our partnership with Truvy, a leading health and wellness agency, speaks volumes about the power of effective digital marketing. 

By leveraging our expertise in SEO and PPC, we helped Truvy achieve remarkable results: 

• 10,076% increase in marketing-generated revenue
• 6:1 return on ad spend
• 209% boost in search impressions 

Get the Full Lowdown: PPC Management Packages>>

Content Marketing Packages 101: How Much They Cost and What You Get

Big Leap offers content marketing packages and à la carte pricing options:

• Packages: Depending on the deliverables you choose, you can secure several months of strategic, high-quality content for $5,000-$50,000. 
• À la carte: À la carte prices depend on the project and may include a management fee if there isn’t a retainer in place. With Big Leap, you can expect to pay $225 to $400+ for one-off content writing pieces like blog posts and other minimally designed work. But something more involved, like an eBook, could cost a couple thousand dollars.

Available Content Marketing Services with Big Leap

Content marketing packages from Big Leap are customized based on the needs and goals of our clients. 

They encompass blog posts and beyond, including:

• Buyer persona and audience research
• Style/brand guide
• Strategic content ideation
• Content repurposing
• Content marketing campaigns
  • Timely themes and content
  • Channel-specific tactics
  • Link-building outreach
  • Audience-specific offers
• Quizzes
• Competitor link research
• Tracking and transparency
• New content
• Local content
• Website content
• Blog posts
• Guides
• Updating and optimizing established content
• Case studies
• eBooks
• Email strategy, copy, and implementation
• Presentations
• White papers
• Reports
• Website design
• Graphic design
• Marketing materials

Content Marketing Case Studies

• Agility
• Latest Solutions

Learn More: Content Marketing Packages 101>>

Additional Considerations When Looking Over Costs

Whether you choose to partner with us for SEO, PPC, or content marketing services, here are some helpful considerations to think about. The intention is to establish understanding between our team and yours to make the client-agency journey a lot easier.  

The Role of AI

In today’s world, AI can be a valuable tool, but human creativity and strategic thinking are essential for successful SEO campaigns. 

Thus, at Big Leap, our AI policy is this: AI is assistive, not autonomous. 

While we leverage AI to help improve efficiency and provide more value to clients, we keep human thought, creativity, and knowledge at the forefront of our campaigns.

Feel free to read Your One-Stop Shop for AI Marketing and Big Leap’s AI Policy. 

Value Beyond Cost

If you step back, you’ll soon realize cost is only one piece of the pie. Consider the value a prospective agency can bring as well. 

Value can be defined in several ways, such as: 

• Increased gross profit: Will the agency maximize your gross profit and increase revenue? 
• Reduced cost: Can your partner help reduce costs in the long run? 
• Cost avoidance: The time and money you invest in a marketing strategy is only worth it if it produces results. 
• Insurance: SEO constantly changes. The ideal partner should stay current with the latest online marketing and search engine updates to help your business minimize or bounce back from dips in online performance (e.g., traffic, rankings). 

Our Quote Process

Getting a quote from our team takes just three steps:

1. We loop in our sales team to get basic information about your business and its objectives.
2. We create a detailed proposal outlining the scope of work, timeline, and cost. We then send you the statement for approval.
3. Once you approve the proposal, we’ll finalize the contract and begin the project.

Connect with Big Leap

Let’s get to know your business, pain points, and goals, shall we? At Big Leap, we don’t see our clients as just clients—they’re an extension of our team, a partner we foster trust and collaboration with to achieve long-term results. 

Connect with us to learn more about what we can do together.