What Do These Growing Businesses Have in Common? Multi-Location Digital Marketing

As a Utah-based marketing agency, we’re thrilled to watch our local businesses grow and expand across the state. Even more exciting is seeing the power of multi-location digital marketing strategies driving real, measurable results.

When done right, these strategies allow businesses to connect with the people who matter most—driving leads, opening new storefronts, and building authority around your brand.

If all the businesses above can do it, so can you. They’re a testament to what’s possible with solid digital marketing strategies in place. 

How Multi-Location Digital Marketing Strategies Played into the Success of These Companies

“Multi-location SEO, paid advertising, and content marketing strategies are essential for companies with multiple physical locations, as they improve local visibility and relevance in the SERPs. 

By tailoring content, keywords, and paid campaigns to each local audience, businesses can more effectively engage with customers, driving foot traffic and increasing conversions. This localized approach ensures consistent brand messaging while optimizing for local search intent, ultimately boosting performance across all locations.”

—Mark Hanni, Multi-Location Expert & SEO Manager, Big Leap

Mark’s insights highlight multi-location marketing’s critical role in driving local visibility and conversions. 

Let’s explore the strategic factors that have driven success for leading Utah businesses and how these insights can refine your multi-location marketing approach.

1. Scalable Localization

Tailoring content, keywords, and messaging for each market enhances engagement while maintaining operational efficiency. For example, a retailer like Sportsman’s Warehouse can adapt its digital strategy by highlighting region-specific promotions and events, boosting local relevance without diluting brand consistency.

2. Precision Targeting

Geographically segmented PPC campaigns allow businesses to serve relevant ads to local audiences. Whether promoting in-store events or seasonal offers, targeted advertising ensures marketing dollars are invested where they’ll drive the most impact.

3. Google Business Profile (GBP)

The Google and “near me” search volume metrics of the Utah businesses speak for themselves. A well-maintained Google Business profile boosts local SEO by helping customers easily find your business when they search for products or services your brand offers in their area. 

4. Brand Consistency Across Locations

A key challenge for multi-location businesses is balancing brand consistency with localized customization, ensuring all stores reflect the brand’s values while catering to each location’s needs.

Take Crumbl Cookies—its brand voice remains consistent worldwide, while individual locations may tailor promotions or menu offerings to align with regional preferences.

5. Data at the Forefront

Real growth isn’t guesswork. After all, the businesses featured here would not have experienced successful growth if it weren’t for data-driven adjustments and decisions. 

Leverage analytics tools. By identifying which locations are performing well and which ones need improvement, you can refine your approach and allocate resources more effectively.

Stories That Illustrate the Power of Quality Local SEO

Let’s bring some proof to the pudding. We’ve had the pleasure of partnering with various multi-location businesses throughout the years. 

The takeaway? Teaming up with a reputable digital marketing agency can make all the difference in driving a strong online presence. At Big Leap, we see ourselves as an extension of our clients’ teams—and with the lucrative outcomes we’ve helped them achieve, it’s worked out very well!

Paul Mitchell Schools Balances Scaling Local Relevance and Global Visibility

With 100+ campus locations, Paul Mitchell Schools sought to drive more organic traffic to their corporate website while also leading users to microsites for individual schools to convert as leads/students.

They lean on Big Leap to streamline content across all locations, build a standard operating procedure, and leverage local keywords to boost their online visibility. 

Over time, the reputable beauty and cosmetology institution has so far earned: 

• 40.73% increase in student leads
• 34.04% increase in organic traffic sessions (national)
• 40% increase in organic traffic sessions (local)

Bricks & Minifigs Scales with Strategy and Partnership at the Forefront

How can rapid franchise expansion translate into lasting online visibility and real revenue growth? For Bricks & Minifigs—the largest buy, sell, and trade LEGO® reseller franchise, with nearly 200 locations—the solution entailed: 

• Driving organic traffic to the corporate website
• Creating localized SEO strategies for individual franchises
• Enhancing communication between corporate and franchisees

Partnering with Big Leap led to a: 

• 420% surge in franchise leads
• 303% increase in organic traffic
• 2,347% surge in local listings

Explore more multi-location case studies.

Scale Effortlessly with Quality Multi-Location Services

Take your multi-location business to the next level. Explore our resources and discover how our tailored multi-location services can help you build a stronger online presence and connect with customers in every community.