If you want more local customers to find your business, you need a smart, strategic approach to local SEO. That’s where Big Leap comes in. 

Our local SEO marketing service helps businesses like yours show up in local searches, connect with nearby customers, and earn more revenue. Because at the heart of our approach are three key pillars: proximity, prominence, and relevance

These principles ensure that when someone nearby searches for a service you offer, your business is the one they find.

Get the Attention You Deserve with Local SEO Marketing Services

A Closer Look at the 3 Pillars of Local SEO

Each pillar highlights the real value local SEO brings—and we bake these principles into every strategy we build.

  1. Proximity: How close is your business to the person searching? Search engines prioritize businesses that are near the searcher, so optimizing for location-based searches is crucial.
  2. Prominence: How well-known and credible is your business online? Factors like reviews, backlinks, and social media presence all contribute to your visibility.
  3. Relevance: Does your business match what the searcher is looking for? Using the right keywords and optimizing your content ensures you attract the right audience.

Achieving the 3 Pillars with Comprehensive Solutions

Big Leap’s local SEO package is designed to tick all the right boxes, tailoring each local SEO campaign to your unique needs. Here’s a closer look at what your strategy might include.

Site Audit

We take a deep dive into your website’s performance, identifying opportunities to boost your online visibility.

Why it matters: This audit provides a data-driven blueprint for SEO success, ensuring your site is optimized for maximum visibility and use.

Listings Management

Consistency is key! Our local SEO team ensures your business details—name, address, phone number (NAP)—are accurate and consistent across all major online directories.

Why it matters: Search engines prioritize businesses with consistent listings, boosting your local search rankings and ensuring potential customers find the correct information.

High-Value Content

Big Leap has a content strategy and creative services team that can help create engaging localized content that attracts and connects with your audience. This includes even voice search optimization to capture all the “near me” queries.

Why it matters: Search engines look out for helpful, people-first content. The more relevant and valuable your content is, the more likely you’ll be able to elevate your search rankings and competitive advantage.

Advanced Technology

We leverage powerful digital marketing tools to drive your local SEO campaign. These tools give us access to critical data to help us make informed decisions and communicate those decisions to you.

Why it matters: Data-driven decisions improve efficiency and allow for continuous optimization of your local SEO strategy. It’s never a one-and-done deal—continual enhancements are necessary for campaign success.

Link Building

Elevate your authority with quality and relevant backlinks. We’ll leverage your content and citations to identify platforms that can link to your pages. 

Why it matters: Backlinks increase your site’s credibility, helping you rank higher in local search results. Our team makes sure backlinks are relevant and earned naturally. 

Performance Reporting

Transparency is important to us. You’ll receive detailed reports tracking progress and ROI.

Why it matters: Get up to speed on how your campaign is performing and any areas for improvement. Not only does this create transparency, but it also provides opportunities for us to chat and collaborate.

Reputation Management

Online reviews matter! We help you manage and encourage customer feedback to build trust.

Why it matters: Managing and improving your business’s online reputation is crucial for local ranking. Google considers review quantity, quality, and recency as ranking factors.

Scalability

As your business grows, so should your SEO strategy. We create solutions that evolve with you.

Why it matters: A quality local SEO campaign is agile enough to adapt to changing market trends, search engine algorithms, and your expanding business needs.

Paid Media Integration

Want to reach even more people? We can combine paid ads with SEO for maximum reach and conversions.

Why it matters: This combined strategy boosts reach, helping you gain immediate visibility while strengthening long-term organic growth. It can also unlock additional opportunities, such as a click-to-call button with your paid listing or directions to the nearest location.

Google Business Profile (GBP) Optimization

Your Google Business Profile is your digital storefront. We make sure it’s fully optimized and up to date.

Why it matters: A well-managed GBP improves local rankings, attracts more clicks, and increases customer engagement.

Real Businesses with Real Results

Here’s how a few standout brands partnered with Big Leap to boost their local SEO presence—and what happened next.

Bricks & Minifigs

We helped this LEGO® resale franchise improve its local search rankings and create unique local SEO packages for 65+ franchise owners.

Wins: 

  • 2,347% boost in local listings
  • 420% increase in franchise leads
  • 66.1% more Google reviews

Paul Mitchell Schools

By implementing a targeted local SEO strategy, we boosted visibility for Paul Mitchell Schools, leading to increased inquiries and enrollments across 100+ locations.

Wins: 

  • 40.73% increase in student leads
  • +424 increase in keywords in top 1–3 positions
  • 34.04% increase in organic traffic sessions

hairstylists teaching how to cut and style hair

Visionworks

Upon a successful site migration, prominent eye care provider Visionworks entrusted Big Leap to heighten their online and brand visibility via local SEO. This involved optimizing and creating content for over 250 of their location pages. 

Wins: 

  • 124% increase in organic views
  • 40% increase in clicks/engagement
  • Boost in average map pack rankings from 16.5 to 3.8

visionworks

Explore more local SEO case studies to learn more about what we can achieve for you.

Get Your Business Noticed with Big Leap’s Local SEO Marketing Service

With tailored strategies, years of experience, and cutting-edge technology, Big Leap is the local SEO agency you can trust to grow your online presence. Whether you’re looking to improve your rankings, attract more local customers, or scale your business, we’re ready to help.

Schedule a discovery call today—we’d love to learn more about your goals and help you turn local searches into loyal customers.