Enhancement of Online Presence Through Web Page SEO Optimizations
B2B SEO Case Study with Agility
Project Overview
1,571%
Increase in Keywords
548%
Increase in Organic Users
412%
Increase in Organic Sessions
| Website | agilityads.com |
| Industry | Geofencing media distribution |
| Project Goals | Expand digital presence and online organic reach |
Project Overview
Plenty of companies know how to build their reputation within their industry. With a little bit of networking and working with the right people, you can quickly make a name for yourself. But how about growing your presence online? That’s a completely different beast that’s tricky to get right. This is where Agility ran into trouble growing its business.
They weren’t ranking for virtually any keywords which led to shoddy digital brand awareness (which is detrimental when more and more business is conducted exclusively online). Fortunately, Big Leap is something of a wiz when it comes to boosting online reach. Find out how we managed to increase their keyword rankings by 1,571% in under two years.
Our Strategy
Our Strategy
Because Agility had such a small online presence, Big Leap had a lot to work with. We dove straight in with best practices to produce fast and sustainable digital reach.
Technical SEO Audit
As per usual, we started our attack with an SEO audit to identify Agility’s biggest opportunities for growth. Aside from a severe lack of content (which we’ll talk about next), we noticed most of Agility’s website had faulty metadata and broken web pages. We went right to work updating their metadata and fixing those broken web pages to better reflect SEO best practices. This meant:
- Redirecting visitors away from outdated content
- Adding pages to current menu structures
- Reorganizing web pages in the existing network structure
Adjusting web page URLs to follow best practices (like choosing agilityads.com/contact-us over agilityads.com/contacts)
Robust Content Creation
To amp up their online presence, we had to start by creating content that would help them rank for keywords and educate their audience on the need for Agility’s services. We implemented a consistent content schedule, producing two pieces of content for the website every month. In the last two years, we’ve completed 35 new and uniquely informative blog posts. We also went to work to optimize some of their current product pages to be more SEO-friendly.
Backlink Acquisitions
Backlink acquisition is a key part of any SEO strategy, helping your content and website look valuable in the eyes of the all-powerful search engines. Our SEO team got to work to find companies and organizations that could benefit from linking to Agility’s website. This was emphasized at the beginning of our campaign, and we believe it left a lasting impression on the overall improvement in Agility’s rankings.
Our team got to work and implemented a consistent content schedule, producing two pieces of content for the website every month. In the last two years, we’ve completed 35 new and uniquely informative blog posts. We also optimized some of their current product pages to be more SEO-friendly.
Results
The Results
Since the start of this campaign, Agility experienced a 1,571% increase in the number of their keyword rankings.
And those keywords aren’t for show:
- Organic new users increased by 548.65%
- Total organic users increased by 497.22%
- Organic sessions increased by 412.64%
- Organic page views increased by 331.42%
Improve the Agility of Your Digital Reach
Agility basically started with nothing, so it’s no surprise that we could boost their organic reach by crazy amounts. But you can still experience similar results even if you have an established digital presence. Contact Big Leap today to find out how you can expand your organic reach further than ever before.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
