270+ Locations That Required Optimized Content and SEO Strategies
Local SEO Case Study with Alphagraphics
Project Overview
105%
Increase in Organic Traffic
77%
Increase in Goal Conversions
24%
Decrease in Bounce Rate
| Website | alphagraphics.com |
| Company Size | 260+ Print Shops |
| Industry | Graphic Design |
| Value Provided | Franchise SEO & Content Creation |
Project Overview
When you’re a business with over 270 locations around the globe, you run into the challenge of creating content that is tailored to all of your different audiences. In 2012, AlphaGraphics created individual microsites for each of their separate franchise locations, producing content for each location, product, and service that could be easily tweaked depending on the location.
The responsibility to update the technical SEO and change localized content fell on the individual franchise. But, due to the limited time afforded to small business owners, only a few locations updated their local product and service pages. When the site launched, because of the lack of technical SEO throughout the site and extensive use of duplicate content, Google devalued and suppressed the content.
AlphaGraphics partnered with Big Leap for guidance on saving their SEO strategy. We aimed to improve organic search listings within the quick print industry and undertake a massive content marketing strategy for each of the 240 franchisee-owned locations. The sales funnel was focused on ‘request a quote’ orders along with reducing the bounce rate.
Strategy
Our Strategy
Thorough Audits to Reveal SEO Opportunities
Big Leap improved the site-wide technical SEO by implementing numerous audits. These focused on eradicating duplicate content and tracking the keywords they were already using. We took that data to determine what new keywords and phrases to target, as well as optimize those already in use.
Customized Content for Over 270 Locations
Big Leap created 16 new and original service-based content pages along with a customized “About Us” page for each location. In total, over 4,000 pages of content were drafted, proofed, and published to the site. In addition to the new custom content, on-site SEO work was performed on each page for each location and for the “corporate” pages of the site.
They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.
Andy Selcho
Owner of AlphaGraphics, Sandy, UT
Results
The Results
Through implementing the best practices of original content, on-site SEO, and complementing it with local link building, we were able to help increase organic traffic by 105% over the course of 2 years with AlphaGraphics.
The main focus of their original campaign in 2012 was to increase their organic conversions, which we were also successful in! Through this campaign, AlphaGraphics saw a 77% increase in conversions as more people requested a quote. Thanks to our customized content and link-building efforts, we were also able to greatly improve the domain authority for various location pages on their website. And that’s not all — website visitors were also getting more of what they were expecting; the bounce rate from their webpages decreased by 24%.
More Case Studies
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