Digital Marketing Case Study with CORE

Launching a new site was an all-hands-on-deck experience. Big Leap’s SEO, content marketing, CRO, and web development teams worked together to expand CORE’s visibility exponentially.

Robust Sitemap

We kicked off the campaign by building out a robust sitemap, which involved: 

• Identifying what new pages and content we needed 
• Mapping out all pages that needed to be redirected to the new site
• Collaborating with Big Leap’s web development team to optimize technical SEO site elements such as site speed and structure—this would ensure we were laying the groundwork for generating organic growth

Content Marketing

You can have the greatest products and services mankind has ever built, but the reality is, no one’s actually going to care unless you convince them. You need credible, authoritative content that resonates with your target audience. And this is exactly what we focused on next with CORE’s content. 

In total, we wrote 26 pieces of content that comprised landing pages and high-quality blog posts. 

Landing Pages

Our client mainly serves clients in three different industries—government, healthcare, and higher education. Big Leap’s content marketing and SEO teams focused on creating landing pages specific to each of those audiences. 

The goal was to ensure CORE was covering all of their audience’s key questions and providing a seamless user experience.

High-Quality Blog Posts

Using industry and competitor analysis, our SEO and content marketing teams then focused on producing new, high-quality blog content to boost the site’s authority, ranking, and backlinks. 

These content pieces would fill the gaps in their customer journey with relevant and authoritative content. 

We also SEO-optimized roughly 30 pages of existing content to weave in relevant keywords and boost CORE’S visibility on the web.

Paid Advertising

Our goal with CORE is to be efficient with ad spend in order to achieve the highest value traffic.  Big Leap bids on brand terms to help augment and capture organic traffic. We remarket to individuals who visit our client’s website allowing us to stay top of mind by following up with remarketing ads. We also implemented strategies for lower funnel prospecting by strengthening Affinity Audiences, Look-a-like audiences, and site visitors. Doing this allowed us to generate higher-intent leads at a lower CPA and increased overall Ad Relevance and Clickthrough Rate.

To help further bolster the viability of CORE’s content and SEO efforts, our paid media team focused on augmenting the client’s organic traffic. This entailed: 

• Bidding on branded terms to capture and convert organic traffic 
• Safeguarding CORE’s visibility and authority in a highly competitive space
• Remarketing to maintain brand awareness in CORE’s site visitors
• Incorporating lower-funnel prospecting to generate higher-intent leads at a lower cost-per-action (CPA)

Web Dev

We optimized technical SEO site elements such as site speed and structure—this would ensure we were laying the groundwork for generating organic growth. The website had no online presence prior to working with Big Leap. They began with only a handful of pages. We worked with CORE to sunset 4 websites and redirect them to their main site. We built out 29 service pages to explain what they do and help significantly with organic rankings. We also built out a resource library on their site to enable site visitors to quickly find applicable resources by topic or content type. We’ve built out webinar pages, case study pages, an events page, and pages explaining what pain points CORE helps organizations address. 

Our team implemented technical SEO strategies to improve the speed and structure of the site. This would ensure we were laying the groundwork for generating organic growth.

Starting with only a handful of pages. We worked with CORE to: 

• Sunset 4 websites and redirect them to their main site
• Build out 29 service pages to highlight CORE’s value proposition