Lost in Search: How We Helped Dr. Harvey’s Unleash Their Online Potential
An eCommerce Case Study
Project Overview
580%
ROI
481%
Increase in Users
29%
Organic Revenue Growth
| Website | https://www.drharveys.com/ |
| Industry | eCommerce, pet health |
| Value Provided | Increase in backlinks, blog engagement, and online sales |
Project Overview
Millions of pet parents search for healthy food for their furry (or feathered) friends. Dr. Harvey’s offers exceptional dog, cat, and bird food using all-natural and whole-food ingredients.
Yet, despite their high-quality products, their website struggled to attract pet owners. Keyword rankings weren’t translating to higher search visibility, leaving their delicious food digitally buried.
Dr. Harvey’s put their trust in Big Leap in 2022 to build stronger connections with pet parents. Leveraging our SEO expertise, we helped Dr. Harvey’s earn a 580.28% ROI.
And that’s just the tip of the iceberg. Keep reading to learn the details of this partnership.
Our Strategy
Our Strategy
Our campaign journey with Dr. Harvey’s was rooted in a learning partnership. As Big Leap helped fill in our client’s SEO knowledge gaps, we worked collectively to ensure the Dr. Harvey’s team understood the whys and hows behind our strategy. This has driven transparency and mutual understanding—the hallmarks of client success.
Crafting Content that Captivates & Converts
A significant focus was on content quality over quantity. This included optimizing existing content (product and blog pages) and filling in the gaps where our client lacked rankings. The key was making these adjustments without hurting online performance and ensuring we fulfilled NASC (National Animal Supplement Council) compliance requirements.
Building Authority via Strategic Outreach
Dr. Harvey’s competitors had several high-quality backlinks to their sites. We helped our client drive outreach efforts to acquire relevant backlinks to elevate their brand’s authority in their space. Facilitating this involved reaching out to various partners, taking advantage of guest blog opportunities, and more.
Technical SEO
Dr. Harvey’s site is custom-coded. This required a lot of collaboration with our team and theirs to make improvements. They made several changes over the last year, leading to our team conducting technical site audits to ensure the site runs smoothly.
Demystifying Data for Impact
When launching an online campaign, drawing the line between online results and ROI can be challenging. As a long-term strategy, SEO can get tricky to quantify.
Dr. Harvey’s has always been open to our team explaining and showing how their wins have contributed to their online success. Connecting wins to ROI has been pivotal to nurturing a trust-based relationship and keeping the campaign momentum high.
“Since working on Dr. Harvey’s campaign, we’ve seen significant growth in organic keywords and traffic to drive higher brand awareness, engagement, and ultimately sales. We’ve thoroughly enjoyed working with the passionate team at Dr. Harvey’s to enrich the lives of pets and their health.”
Danielle Schwager
SEO Manager
Results
The Results
By prioritizing quality and building authority, Dr. Harvey’s unlocked significant achievements.
ROI
Since the start of our partnership, Dr. Harvey’s has earned big gains in their organic investments.
For example:
- During the July – December 2023 period, our client’s ROI was 449.98%.
- During the January – June 2024 period, this value grew to 580.28%.
This reflects a 29% organic revenue growth within a year.
Organic Sessions & Users
Over the last year (5/20/23–5/20/24) compared to the previous year, Dr. Harvey’s saw a:
- 398.06% increase in organic sessions
- 481.87% increase in users
- 306.33% increase in engaged sessions
Backlinks
Through our outreach efforts, Dr. Harvey’s earned an increase of 5,064 backlinks since the beginning of their SEO campaign.
Increase in Blog Engagement
In the last 18 months, the client has seen over 11.5 million impressions; 6 of their top 10 pages are blog content Big Leap created.
Notable blog pages include:
What Vegetables Are Good for Dogs (12 Best Choices)
- 1.6 million impressions
- 90K clicks
Home Remedies for Dog Diarrhea: Help Your Companion Feel Better
- 22,456 clicks
- 1,015,843 impressions
Dog Gut Health: How To Improve Your Dog’s Health
- 5,827 clicks
- 259,989 impressions
What Causes Kidney Failure in Dogs: Prevention & Treatment Options
- 4,735 clicks
- 255,142 impressions
Reach More People Who Need Your Products
Dr. Harvey’s story is a testament to the power of a well-executed, holistic online strategy. They’ve achieved incredible results by prioritizing quality content, building backlinks, and focusing on technical SEO. Their website now attracts a significantly larger audience of pet parents searching for high-quality food for their furry and feathery friends.
Ready to replicate their success?
Contact Big Leap today, and let’s get started on a plan to elevate your brand and connect you with those who matter most to your business.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
