Tech SEO, Site Performance, Low Rankings, CRO, Content Issues
B2B SaaS SEO Case Study with Excel Softsources
Project Overview
+1,995
Increase in Keyword Positions
157%
Increase in Impressions (Y0Y)
50%
Increase in Website Traffic
| Website | excelsoftsources.com |
| Industry | Application development and cloud migrations |
| Value Provided | Rank on Google to generate organic, high-quality leads |
Project Overview
Spending more advertising dollars sounds like a quick fix to generating more leads—and it can be. But as our client Excel SoftSources found out, there are often a lot more broken components under the hood than you realize. These broken components significantly impact whether or not Google ranks your business, and not in a good way.
Case in point: Our client had been spending money on LinkedIn and other advertising methods with limited success. They knew their organic presence needed a lot of help, but they didn’t know what to do or how to do it.
What they did know was the key to their marketing success depended on a great technical, organic foundation. That’s when they signed with Big Leap, hoping to increase visibility and generate more website leads.
Our Strategy
Our Strategy
Big Leap was hired to solve Excel SoftSources’ four biggest pain points:
- Technical SEO
- Web performance
- CRO (conversion rate optimization)
- Content
So how did we get started? With an in-depth audit, of course. And what did that audit reveal? Quite a few issues with javascript, indexing, and URL organization.
We addressed each issue and even created new, optimized content for their site’s landing pages and blog. This content included writing or augmenting:
- 10 landing pages
- 21 blog posts, 5 of which were skyscrapers (bigger, better, newer, more interesting, and more relevant articles than any other similar content online)
Unfortunately, despite our best efforts, our client’s website had technical issues that ran very deep. Because of this, Google had trouble indexing all the great content we were producing.
Excel SoftSource used an in-house designer in an advisory position, and Big Leap’s web development team built out a new site and added our updated content. The new site was launched within a month, which our clients thought was amazing.
Results
The Results
After all this hard work, here are the top four results from 11 months of strategy, hard work, and innovation.
1. Excel SoftSources site had never generated leads before, but after our site build and “Contact Us” page optimizations, they are consistently getting more and more high-quality organic leads month over month.
2. Our client’s website traffic has increased by 50% in the past 6 months (compared to the previous 6 months).
3. Their impressions have increased 157% when comparing the past 12 months year over year. And a 165% increase in Clicks (three-month YoY comparison [Sep - Nov] with a 265% increase in Impressions (three-month YoY comparison [Sep - Nov, 2022]
4. The tracked keywords have increased by 1,995 positions.
As always, it’s exciting to see a client’s strategic campaign really take off. Helping to take a website from not even ranking to generating high-quality leads is incredibly rewarding.
Get Your Free Website Audit
This project is an excellent example of how building a solid technical foundation and establishing authority through excellent content can lead to getting the type of quality leads your company needs. Our client is now partnering with our team to take advantage of their new site's momentum.
Big Leap loves helping its clients succeed. There’s nothing more rewarding than digging in, getting strategic, putting in the hard work, and seeing the positive results.
If you’ve never had an audit done (or if it’s been over a year since your last one), don’t hesitate to contact Big Leap for a multi-point site audit!
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
