SEO & Content Strategy Growth, Answer Box Opportunities, Branding (65)
B2B SEO Case Study with Finch
Project Overview
+706
Gain in Google SERP positions
154.14%
Increase in Organic Users (YOY)
90.28%
Increase in Organic Pageviews (YOY)
| Website | https://finchbrands.com/ |
| Industry | Brand Consultancy |
| Value Provided | Built & implemented a successful SEO strategy |
Project Overview
Finch Brands is a branding agency based out of Philadelphia, PA that specializes in gathering rich insights to help brands make data-based decisions. They’ve spent years crafting an end-to-end research, strategy, and design firm that can meet any company’s branding needs.
They’ve developed a reputation that attracted many clients initially, but they wanted greater reach to expand their business. Thing is, they hadn’t invested much into an SEO strategy. After shopping around, they came across a company with values they believed in: One built on trust and lasting results, Big Leap.
As this was essentially Finch Brands’ first foray into an SEO strategy, we took it upon ourselves to show them what SEO was capable of. That led to a plan that produced upwards of 706 new Google SERP positions.
So let’s talk about the strategy that got us there.
Our Strategy
Our Strategy
We had three main areas of focus: Keyword research, answer box audits, and content creation.
Keyword Research
We had a lot to play with in terms of keyword research. Since Finch Brands hadn’t tackled SEO before, virtually every keyword was already up for grabs without any risk of keyword cannibalization. We quickly gathered a long list of potential keywords we could begin targeting in future content pieces.
Answer Box Audits
During our keyword research, we came across several phrases that could result in answer boxes. This prompted us to dive deeper with an answer box audit, which involved looking at the content that currently captures the answer box and seeing how we could make our content more valuable.
We also looked at all answer boxes Finch Brands already captured and saw what we could do to better optimize those pieces so they could maintain their answer box.
Content Creation
With our initial keyword research in place, it was time to create content. We collaborated with Finch Brands for a while to make sure each topic reflected their services well and that every article we published was a proper representation of their brand’s tone and authority.
This part was admittedly tricky—Finch has a high standard for its content, and rightfully so. As a company so focused on branding, they want to ensure every word of our content was properly placed and represented well. We collaborated with Finch’s team to ensure we delivered something they could then imbue with their special expertise.
While they handled the fine-tuning, we also worked on building out a system of internal links. We identified several pages that could benefit from linking internally and implemented them into 17 web pages and blog articles.
We performed an audit for Finch and saw an opportunity with several related keywords that all had answer boxes in the search results. We worked with our content team to product a blog post that would target these search terms and were thrilled to see how quickly the content took over the answer box position for all of the terms.
Madi Munnerlyn
SEO Manager
Results
The Results
In a little over a year of our partnership, we’ve helped Finch Brands grow their organic pageviews by 90.28%, which is a 92.71% increase in unique pageviews.
When looking at year-over-year traffic, Finch Brands saw a 143.15% increase in organic sessions and 154.14% more organic users.
Our efforts have also helped the branding agency grow its keyword rankings, gaining 706 Google SERP positions since we launched the SEO campaign in 2021.
Soar to New SEO Heights
Whether you’re taking your first steps into the SEO landscape or just need to optimize your current strategy, Big Leap can bring your digital marketing plan to new heights. We’ll also work closely with your team to ensure everything we create is something you can be proud of.
Ready to learn more? Get in touch with our experts today for some industry-leading advice.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
