Low Online Presence, Content Optimization, Schema, Authority
Healthcare Digital Marketing Case Study with Medical Device Company
Project Overview
212.5%
Increase in Pageviews
150
New Referring Domains
| Company Size | Startup |
| Business Type | B2C Medical Devices |
| Project Goals | Optimize new website for keywords and rich snippets |
Project Overview
One of our clients, a medical device startup company, was looking to offer a more affordable and comfortable product. They wanted to add transparency to a somewhat misleading industry that’s full of hidden fees. With their customers top of mind, our client aimed to always be forthcoming about what customers were paying for.
After some initial success, this company sought to diversify their market reach. Therefore, they went in search for a partner that valued transparency as much as they did. After researching different marketing firms, this company approached Big Leap for guidance on turning their ideas into reachable and measurable goals.
We knew our client would only thrive with an optimized eCommerce store, so Big Leap helped them develop an informative and optimized website. Find out how our efforts garnered over 212% more pageviews.
Results
Our Strategy
Extensive Website Audit
To properly understand how we could best help this client, we audited their website. This involved a competitor analysis to understand their position in the market, keyword research to determine relevant and highly-trafficked search terms, and a content audit to learn what topics should be covered.
We also conducted an audit for schema markups—a method that uses web coding to optimize rich snippets. We then took this information to implement rich snippet information for existing and future web pages.
Webpage Creation and Optimization
When we started our analyses, our client only had a homepage on their website. So, we started optimizing that homepage by enriching it with keywords. We also wrote content for a product page and an about us page, and included metadata on every page we created to better incorporate our target keywords.
Broad Link Portfolio
Link building is a great way to increase online visibility and authority in search results. So, we included links to other companies as we updated and created content. We also reached out to authoritative sites to link back to our client’s pages.
After implementing the metadata and content optimizations, our client saw an instant uptick in pageviews of over 200%.
Results
The Results
Our client has seen steady and consistent growth in organic traffic and links since May 2020, but they also experienced immediate results.
After implementing the metadata and content optimizations, our client saw an instant uptick in pageviews of over 200%.
And once the schema markup code was implemented by the end of July, pageviews increased by another 212.5%.
All the while, we continued to build links for our client and saw the number of referring domains from zero to over 150.
Since this campaign is continuously ongoing, our client will likely see continued growth as more content is optimized and implemented into their website.
Big Leap Hears Your Concerns
Whatever your marketing needs are, Big Leap can help. We have plenty of experience with all kinds of businesses, from startups that need expansion to huge websites that require heavy maintenance.
When you work with Big Leap, we guarantee the improvements you see will create lasting results. So contact our experts today to learn how we can enhance your website and build out a digital marketing plan that delivers.
If you’re searching for an SEO firm capable of providing exceptional eCommerce marketing, you’ll find exactly what you’re looking for with Big Leap. We think outside the box, push beyond the endgame, and lay a reliable foundation for sustainable business growth.
Drop us a line in the form below or call one of our specialists to find out exactly what we can do to promote your online store and elevate your brand to new heights.
