No Local Traffic, Need Location Focus
Local SEO Case Study with a Rehab & Recovery Client
Project Overview
1,354
First Page Rankings
23.4%
Increase in Lead Conversions
11,161
Total Keywords Ranking
| Industry | Rehab & Recovery |
| Value Provided | Optimize SEO for individual physical locations |
Project Overview
Big Leapers are deft. When one of our clients shifts focus, we quickly follow suit. When we find a gap in a client’s strategy, we rush to fill it. We did both of these recently with great success.
A client in the rehab & recovery space came to us expressing dissatisfaction with a different digital marketing agency. Our client didn’t feel the other agency was transparent enough, and the client was uncomfortable with some of that agency’s “questionable” tactical recommendations.
They hired Big Leap because trust and transparency are what we’re all about. On top of that, they liked our process, our customized SEO roadmaps, and that we took the time to understand their needs.
Our Strategy
Our Strategy
Big Leap was hired to:
- Increase the number of ranking keywords and visibility in search.
- Rank higher in search for specific substance abuse rehabilitation keywords.
- Increase organic traffic and leads to their website to complete form fills and increase call volumes.
We were quite successful at hitting these targets for their national brand. But we found a gap in their original goals and strategy.
Location-Focused Tactics
Our client had been aggressively acquiring more locations around the U.S., but they weren’t receiving substantial site traffic or calls. So Big Leap proposed shifting tactics from a national focus to a location focus.
The goal of this shift was to increase keyword performance rankings and organic traffic for their optimized locations.
Here are the four location-focused tactics we successfully employed:
- Analyze location pages: We provided a template for all new locations coming online so they could start strong right after launch.
- Audit location business online presence: We found missed opportunities and ensured consistent directory listings.
- Update Google My Business pages: We made specific recommendations for how to do this quickly and effectively.
- Create a compelling educational infographic: We used content that explained types of drugs, short- and long-term effects and/or symptoms of using or abusing drugs, and helpful resources to drive backlinks and increase keyword rankings for targeted drug terms.
It’s important to check-in with clients to learn what’s going on in other facets of their business. Market conditions, industry trends, and new business goals, can all impact SEO efforts. When I learned the client was experiencing pain points in launching their new locations, we recommended shifting strategies to support their location SEO efforts to drive traffic to these new treatment centers.
Results
The Results
By shifting focus from a national brand to individual locations, Big Leap was able to meet the client’s goals.
Ranked for 11,161 keywords:
- 1,354 of those keywords are ranked on Google’s first page.
- Target keyword rankings increased a net total of 2,073 positions.
- Drug infographic and content keywords increased a net total of 88 positions.
Increased year-over-year:
- Organic traffic goal lead completions by 23.4%
- Organic traffic goal conversion by 11.2%
- Organic phone call completions by 7.6%
Optimize SEO for Your Locations
Big Leap believes it’s essential to check in with clients to learn what’s going on in other facets of their business. Market conditions, industry trends, and new business goals can all impact SEO efforts.
When we learned this client was experiencing pain points in launching their new locations, we recommended shifting strategies. In the end, our location SEO efforts to drive traffic to their new treatment centers hit every target.
Can we do the same for you? No question—our other case studies prove it. Talk to a Big Leap strategist to learn how we can perfect your SEO strategy!
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
