Improve Content, Create Evergreen Value, SEO, Visibility
B2B SaaS SEO Case Study
Project Overview
5600%
Increase in Organic Traffic
507%
Traffic Boost to Optimized Posts
| Business Type | SaaS |
| Project Goals | Increased Traffic and Visibility |
Project Overview
As one of the fastest growing industries for many years, Software as a Service (SaaS) has become essential to the operation of modern business. Thousands of companies are creating solutions for businesses, and as one of the younger players in the SaaS game, our client was having a hard time competing for online visibility and traction. Their human resources products could help organizations, but not if those organizations couldn’t find them. In 2014 they turned to Big Leap, beginning a long-time, successful partnership.
As a strategic partner, Big Leap worked closely with this SaaS company to design and refine customized strategies that achieved great results. Their website traffic has doubled several years in a row, which in turn increased lead acquisition. A personalized content marketing campaign also produced tremendous growth, with an average increase in traffic of 507% to optimized posts. And by working hand in hand with new product and service launches, those new offerings started strong out the gate.
Continue reading to see how a true partnership with SEO experts has helped this SaaS company grow and become a strong online competitor in their field. Or contact us to discover how we can achieve your business goals together.
Results
Our Strategy
Existing Content Optimization
In conjunction with our client, Big Leap created a targeted content marketing campaign with two primary focuses: content optimization and creation of high quality, evergreen content.
Our client already had a wealth of relevant content that wasn’t pulling its weight like it could. We carefully analyzed all blog content to identify the greatest potential for optimization (length, quality, keywords, technical adjustments, etc.). On a post-by-post basis, we began an ongoing campaign to optimize that existing content.
Production of New Evergreen Content
The second main focus involved producing high-quality content that would offer value to readers for weeks, months, and even years to come.
Extensive industry research and close collaboration with our client revealed two prime opportunities to fulfill reader needs in the HR space. We created rich, pillar content pieces that are regularly added to or updated.
True Partnership
We can attribute much of our success with this client to a truly collaborative working partnership. Big Leap acts as an extension of their internal team to help them reach their goals. Together, we regularly evaluate and discuss strategies, then modify and adjust them as our client’s needs change. Over the years we have helped with overall online strategy, SEO, competitive research, comprehensive website auditing, content marketing, technical audits, launching of new products, and more.
Within six months of publishing one of our pillar pieces of evergreen content, it reached 128,000 visitors, and to this day has had hundreds of thousands of hits.
Results
The Results
This content optimization initiative has produced incredible results, with the average increase in traffic to these posts of 507.75%.
Within six months of publishing one of our pillar pieces of evergreen content, it reached 128,000 visitors, and to this day has had hundreds of thousands of hits. Another successful evergreen content post drives an average of 38,000 monthly visitors to our client's site.
Over the duration of this campaign, our client's organic traffic has jumped from just under 6,000 monthly sessions to over 340,000 monthly sessions, an increase of over 5600%. Targeted keyword rankings have also improved consistently year over year.
Get Your Customized Digital Marketing Strategy
Your business isn’t the same as others, so your SEO strategy shouldn’t be the same as others’ either. Contact the SEO specialists at Big Leap for a customized digital marketing strategy and see the difference a true partnership can make in your business.
If you’re searching for an SEO firm capable of providing exceptional eCommerce marketing, you’ll find exactly what you’re looking for with Big Leap. We think outside the box, push beyond the endgame, and lay a reliable foundation for sustainable business growth.
Drop us a line in the form below or call one of our specialists to find out exactly what we can do to promote your online store and elevate your brand to new heights.
