Low Reviews, Boost Ratings, Generate Reviews
Reputation Management Case Study with Sew Sweet Minky
Project Overview
94 +
New Google Reviews
4.5
Star Rating
| Website | sewsweetminkydesigns.com |
| Industry | eCommerce – Luxury Blankets |
| Value Provided | Improved their online rating by gathering reviews |
Project Overview
Sew Sweet Minky had a commanding presence on its Facebook page, hosting blanket auctions that attracted thousands of loyal customers. However, their Facebook clout wasn’t enough to establish a notable online presence.
Sew Sweet Minky had little to no web experience or know-how about developing their own digital presence. So, after searching for a reputable digital marketing company, they found Big Leap.
Big Leap understands that managing online customer perception through reviews is crucial for a holistic marketing strategy. So, we knew we needed to improve Sew Sweet Minky’s ratings on Google. Find out how we jumpstarted reviews to improve their ratings from 3.4 to 4.5 stars in less than six months. You can also visit our website to learn how our different marketing services can create the perfect marketing plan for your company.
Our Strategy
Our Strategy
Big Leap’s primary objective was to make it easier for Sew Sweet Minky customers to leave reviews. So, we created an email drip campaign that targeted customers who made a purchase.
A drip campaign is when a company sends multiple marketing emails to a customer over a long period of time. In the case of Sew Sweet Minky, we planned to send every customer four emails that would eventually lead to a request for them to review their product and the service they received.
The first email would thank the customer for making their purchase and ask if there is anything Sew Sweet Minky can do to make the next purchase an even better experience.
A few days later, the customer would get a second email with an attached article and infographic that details how to care for and wash their blanket.
About a week after the initial purchase, a third email is then sent to offer a promo code for their next purchase.
Finally, a few days after that, the fourth email is sent out. This gives a prompt to leave Sew Sweet Minky a review on their website, and a link to easily guide them to the review site.
Six months after the start of the campaign, we garnered 123 Google reviews for an average rating of 4.5-stars.
Results
The Results
Big Leap started this campaign in April of 2020. Before that, Sew Sweet Minky only had 29 google reviews and a 3.5-star rating. Two months later, those metrics jumped to 70 Google reviews and a 4.2-star rating. And in October of 2020, six months after the start of the campaign, we garnered 123 Google reviews for an average rating of 4.5-stars.
This growth didn’t happen until the campaign was in place, so we feel we can accurately attribute these reviews to the drip campaign.
See More Stars with Big Leap
Is your business suffering from negative online perception? Then it might be time for some help with your reputation management. Big Leap can help you with that. Contact our experts today to find out how we can help you get your marketing strategy to bring impressive and lasting results.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
