Project Overview
152%
Increase in Organic Traffic
146%
Increase in Organic Users
188%
Increase in Organic Pageviews
| Industry | Software Development |
| Value Provided | Helped increase traffic and boost brand awareness |
Project Overview
As far as SEO ranking factors go, backlinks are absolutely crucial—they are one of the main ways Google ranks websites. Because getting high-quality backlinks from reputable sources also raises brand awareness and recognition, Big Leap used this strategy for our Software Dev. Client.
A custom software development company, wanted to increase site traffic and brand awareness. They hired Big Leap in April 2021 to help them grow and expand their visibility.
From our efforts, the Software Company saw significant increases in organic traffic, organic users, and organic pageviews.
Learn more about the SEO initiatives we used to accomplish this, including:
- An 80-point site audit
- Writing valuable, long-form blog posts
- Identifying quality backlink opportunities
Our Strategy
Our Strategy
In-Depth 80-Point Site Audit
Our team implemented an in-depth, 80-point site audit which focused on identifying opportunities to improve the software development company’s site and the overall user experience. From this audit we identified and resolved key technical issues that were impacting rankings, such as:
- Sitemap errors
- Robots.txt errors
- Cannibalization of keywords
Monthly Long-Form Blog Posts
We conducted keyword research and saw an opportunity to increase their online presence through optimizing pages and creating targeted blog content to appear on the first search engine results page.
We worked with our content team to create targeted, valuable, long-form blog posts each month. The purpose of these pieces was to capture specific keywords and to help drive more organic traffic. Through these efforts, our client saw an increase in organic traffic to their site, as well as an increase in keyword rankings.
Quality Backlink Opportunities
Depending on the situation, Big Leap has a variety of methods at our disposal to increase a client’s reach through backlinks. Some of the tactics we used for this software development company include:
- Creating linkable assets
- Writing guest posts
- Finding broken links on other websites
- Submitting customer testimonials
- Using HARO resources
This software development company has seen improved organic growth to their website, including a 152% increase in organic traffic since we started working on their campaign.
Results
The Results
Since Big Leap started working on their campaign, this software development company saw the following increases compared to the previous year:
- 152% more organic traffic
- 146% more organic users
- 188% more organic pageviews
We also saw an increase in keyword rankings (+329 positions) thanks to our backlink-building efforts.
When it came to backlinks, we focused on promoting one specific piece of content—6 Advanced Microsoft Teams Features You May Not Know About—which has seen improved rankings to the page.
Let Us Identify Your Quality Backlink Opportunities
It may seem daunting and difficult to raise your brand awareness and recognition, but it’s easy with help from Big Leap. We’ll work together to reap the benefits of fixed technical issues, quality long-form content, and high-quality backlink opportunities.
Are you ready to team up? Reach out to us today to get you the organic traffic, users, and pageviews you crave.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
