CONQUER 2021
We donโt need to tell you how hard 2020 was. Despite the curveballs it threw, you can still come out strong.
The key to conquering 2021 involves diving into strategy to uncover long-term opportunities.
You can do this in these 3 effective steps:
The best part…each of the above steps comes with FREE resources and tools to help you plan right for 2021.
GET YOUR BUDGET IN ORDER
CONSUMER PACKAGED GOODS
TECH/ SOFTWARE/ BIOTECH
MINING/ CONSTRUCTION
EDUCATION
RETAIL WHOLESALE
TRANSPORTATION
MARKETING BUDGET
MARKETING SPEND AS % OF REVENUE
Even though there isnโt a one-size-fits-all approach when it comes to creating a budget, weโve dug through
insightful industry statistics to build a customized budgeting calculator for your team.
Our free calculator tool looks at 3 factors to help you establish the right budget:
Your Competitive Analysis Worksheet
What are your competitors up to? Whatever theyโre doing, you have to do it bigger and better. Give yourself the competitive edge you need to attract and retain customers this year.
Donโt know where to start? No worries, weโve got a competitive analysis checklist to help you stay on track.
Our worksheet walks you through 6 vital areas:
Identifying Your Competitors
Determining What Products Your Competitors Offer
Comparing Keyword Rankings
Analyzing Your Competitorโs Engagement Levels
Conducting a SWOT Analysis
How to Act on the Data Youโve Gathered
CREATE A KILLER SEO PLAN
SEO should never be an afterthought.
In a Databox survey, 70% of respondents said SEO is better than PPC methods for generating sales.
There are 79,000 searches per second on Google. Are you showing up for relevant searches?
SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound (radio/TV ads, direct mail, etc.) leads. Ignoring SEO could have you losing leads to your competitors.
We know what youโre thinkingโSEO is complicated and difficult to understand, which doesnโt make creating an SEO game plan any easier. To help demystify SEO, weโve put together a comprehensive SEO guide that breaks the strategy down. Use this to help expand your knowledge and make smarter decisions in 2021. Hereโs a preview:
What is SEO?
How SEO works?
Why SEO matters?
How long does SEO take?
SEO vs PPC
Get Started with a Free Site Audit.
Donโt let 2020 get the best of your businessโexpand your knowledge and get help from the right people.
At Big Leap, weโre proud to have launched customized marketing strategies for over 600 businesses like yours, and weโre not stopping there. Weโre ready to pull up our sleeves and help you bounce back in 2021. So take advantage of this free site audit to get started on the right foot.
