A Trusted eCommerce and DTC Marketing Agency

It’s about more than just being #1 on Google. DTC and eCommerce SEO and Paid Advertising are about reeling in quality traffic, developing customer trust, and generating a high ROI. Big Leap’s eCommerce and DTC Marketing team will help you get there.

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Our DTC and eCommerce SEO and Paid Advertising Services

Big Leap’s team of experts creates a customized plan to address your needs and accomplish your eCommerce and DTC marketing goals.

Retargeting Ads

We’ll follow up on leads, site visitors, past purchasers, and specialized audiences through Meta and Google Ads.

Paid Search Ads

Each time your audience searches, you’ll be found. Big Leap’s paid search ads and PPC program cater to all search engines (including DuckDuckGo).

Paid Social Ads

We promote your brand to your target audience with ads and stories created and curated for LinkedIn, Facebook, Instagram, Twitter, Snapchat, Rumble, and other social media platforms.

Content Marketing

Successful digital marketing is fueled by content people actually want to read. We tick all those boxes so the visitors we steer to your site can be nurtured into conversions. That’s what great content can do for eCommerce sales!

Technical SEO

Technical SEO is foundational to your site’s success. It provides the perfect groundwork for the great content we’ll create for your site—great content meets a seamless experience. Big Leap’s comprehensive site audit gives us insight into how your eCommerce site performs on mobile, the quality of your internal links, and other vital details.

Conversion Rate Optimization

We never stop looking for ways to improve: A/B testing landing pages and paid ads, poring over your website metrics, and studying how your site visitors spend their time online. Every detail is an opportunity for us to tweak your site’s performance—and then tweak it a little more!

What Our eCommerce and Direct-to-Consumer Digital Marketing Agency Will Do for You

We could go on about how good we are at fixing broken links, creating content that converts site visitors into customers, and consistently turning paid ads into recurring sales.

But sometimes, it’s more polite to let others do the talking.

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What Our Clients Are Saying

“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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Frequently Asked eCommerce and Direct-to-Consumer Marketing Questions

Digital marketing for eCommerce involves using online strategies like SEO, social media marketing, email campaigns, and paid ads to drive traffic, generate leads, and increase sales on an eCommerce platform.

A quality eCommerce digital marketing agency uncovers the search terms people use to find products like yours and finds opportunities to use those keywords on your site to draw the right customers.

Central to a successful SEO campaign for eCommerce is an expert site audit, improving links and meta titles and descriptions, optimizing content, creating relevant content, and improving site navigation.

Great question. You can think of eCommerce SEO as a subset of SEO (much like how local SEO is a subset of traditional SEO).

eCommerce SEO involves the same concepts as regular site SEO with unique online shopping strategies attached to it. These strategies work to improve product pages and website architecture to create a better consumer experience.

The specific cost for keywords is determined by numerous factors, including:

  • Competitiveness
  • Quality score
  • Click-through rate
  • Ad rank/position

Different advertisers like yourself are competing to appear in results for the same keywords, so the ad campaign platform is constantly determining the available bid pricing based on the level of competition.

PPC budgets vary greatly from one business to the next. They depend on factors like the level of competition for a keyword and how often that term appears in results, along with many other factors. To get a realistic idea of the best budget to start with for your eCommerce business, talk to one of our PPC experts today!

As targeted individuals click on your ads, we analyze the results. Using a combination of bid management, programmatic buying, and AI-based analytics, we can continuously learn what leads to the best results and adjust your ads across large keyword sets to increase conversions.

A professional eCommerce PPC agency can design a perfectly balanced complement to your SEO and content marketing. Since SEO and new content can take time to increase your visibility in search results, PPC ads can start generating targeted interest right away, while offering measurable data that increases campaign results as you refine ads based on results.

We can’t promise you’ll see results fast. Good SEO takes patience, time, and consistent effort.

Some factors that may impact eCommerce SEO timelines include:

  • How old is your site is
  • How your competitors are ranking
  • What kind of SEO factors have already been implemented on your site

Your business is unique from others, so it’s essential to take the time to craft and execute a customized strategy. Quality takes time.

For more guidance, check out how long SEO takes to start working.

Improving your eCommerce SEO strategy starts with completing a thorough site audit. This identifies areas for improvement, establishing the right foundation your online platform needs to maximize its visibility.

Depending on audit results, eCommerce SEO optimization may involve focusing on areas such as:

  • Site performance
  • Content optimization
  • Mobile optimization
  • CRO best practices

DTC marketing offers more creative control compared to eCommerce marketing because DTC businesses get to determine how to communicate with their customers. If a DTC business is selling through a larger eCommerce company, it needs to follow the marketing rules of the bigger business.

SEO increases the visibility of DTC businesses—it gets more eyes on your product. When you use a high-quality DTC SEO agency, they’ll implement strategies that will get your site and content on the first page of search engines, so when people are looking for eCommerce alternatives, they’ll find you.

DTC brands should focus on any content that directly communicates with their potential customers. Content that will educate or entertain their audience will be best because people will stop to learn more about the product.

If you have the funds for it, DTC paid advertising is crucial for growing your business to new heights. When partnered with a high-quality DTC marketing agency, paid advertising will get more eyes on your brand. DTC paid advertising can also create a narrow field of targets so you can see higher ROI from the ads.

Take Up More Digital Space with Our eCommerce and DTC Digital Marketing Services

With a dependable agency like Big Leap, SEO and paid advertising for eCommerce and DTC businesses don’t have to be difficult. We excel at being extensions of our clients’ teams—and can do the same for you.

Reach out to us. Let’s discuss your goals and see if we’re the right fit.

Call: (801) 436-3003

Let’s Talk About You.

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