What Is Content Marketing?
Content marketing is a digital marketing strategy that creates and distributes consistent content to your target audience. It involves polishing your brand messaging to produce content pieces like:
- Blog posts
- Infographics
- Case studies
- Videos
- Landing pages
- E-books
- White papers
- Quizzes
- FAQs
An effective content marketing strategy will target each stage of your buyer’s journey—awareness, interest, consideration, intent, evaluation, and purchase. Doing so creates trust, establishes your expertise, builds authority, and drives revenue.
By layering your SEO efforts with content marketing services, you gain the meaningful exposure you need to become a thought leader in your industry.
The Hard Truth About Content Marketing
Content marketing produces over 3x as many leads compared to outbound marketing and costs 62% less. (CMI)
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Hubspot)
Businesses that blog get 126% more lead growth than those that don’t. (Hubspot)
Sites with blog content have 434% more search engine-indexed pages than sites without blog content. (OptinMonster)
Is Content Marketing Your Solution?
Content Marketing Strategies That Deliver
Research & Ideation
Initially we need to get to know your team, your business, and your brand. Our goal is to have strategic conversations to build a one-of-a-kind experience for your audience.
Goals discussion
It all starts with you—what are your pain points and goals? How do you want to help people be a part of your story? We’ll start thinking of a game plan on how to ignite your content with authentic campaigns that connect with your audiences and deliver on your goals.
Content audit
When was your last content audit? It’s okay if the answer is ‘never.’ Our content marketing team will analyze your existing content and customer journey to identify strengths and weaknesses.
Voice, persona, and messaging
Is your messaging working to foster trust with your audience? The way you speak to your audience is crucial. We’ll help you map out and streamline your voice, buyer persona, and messaging and use them to fill any gaps in your customer journey.
Brainstorming process
Short on fresh ideas and unique positioning? With your goals and personas all lined up, we’ll brainstorm campaign themes and curate content pieces. Just tell us what you’re looking for, and we’ll present ideas that align with your sales funnel and budget.
Creation & Execution
It’s not just about publishing content once—it’s about consistently presenting content that takes your audience on a journey. Our execution phase is all about bringing relevant, actionable, and consistent campaigns to life.
Editorial calendar
Building out an editorial calendar not only instills your campaigns with the focus they need, but it also allows you to create compelling stories around your content. We’ll take time to strategize a schedule that meets your needs and seeds your content across relevant channels.
Content & design creation
Our team of in-house writers, editors, and designers will dive into crafting content pieces imbued with creativity, empathy, and authority. We’ll work with other teams to make sure the projects are rooted with the right focus.
Review & iteration
We’ll have some time to review all the moving parts of your campaign before they launch. If there are areas you feel need fine-tuning, our team will revisit those areas and iterate until we get it right.
Data tracking
Tracking data is critical to your campaign’s success. We’ll help you set up the right tests and metrics, so you can let your data do the talking and make smarter decisions.
Promotion
Part of maximizing the results of your content marketing efforts is by sharing them on relevant channels. Otherwise, you’ll miss out on critical opportunities to boost engagement and your bottom line.
Social media
What are the key social media channels you’re active on? Our social media team can help you create succinct yet engaging messages that will entice your followers to click and explore your campaign.
Email marketing
Our content and marketing automation teams can put together a robust email marketing campaign that drives brand awareness and trust. We’ll look for creative ways to nurture both active and inactive leads with your campaign.
Why Choose Big Leap
Big Leap is a SEO and Content Marketing Agency that cares about the growth and success of each of our clients. We do so much more than put words on a web page—we invest time into your customers’ pain points, needs, and interests to map out the right strategies.
We are proud to have a dedicated in-house team of creatives and technical experts who will give your content marketing campaigns the attention and holistic approach they deserve.
Take Action.
Don’t waste another minute mulling over disappointing data. Those numbers won’t improve until you improve your content — or better yet, until we improve it for you. Contact a Big Leap marketing specialist today to discuss your goals and determine whether or not we’ll make a good fit.
