Content Marketing Should Delight & Convert.
What Is Content Marketing?
Content marketing is a digital marketing strategy that creates and distributes consistent content to your target audience. It involves polishing your brand messaging to produce content pieces like:
- Blog posts
- Infographics
- Case studies
- Videos
- Landing pages
- E-books
- White papers
- Quizzes
- FAQs
An effective content marketing strategy will target each stage of your buyer’s journey—awareness, interest, consideration, intent, evaluation, and purchase. Doing so creates trust, establishes your expertise, builds authority, and drives revenue.
By layering your SEO efforts with content marketing services, you gain the meaningful exposure you need to become a thought leader in your industry.
The Hard Truth About Content Marketing
Content marketing produces over 3x as many leads compared to outbound marketing and costs 62% less. (CMI)
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Hubspot)
Businesses that blog get 126% more lead growth than those that don’t. (Hubspot)
Sites with blog content have 434% more search engine-indexed pages than sites without blog content. (OptinMonster)
Is Content Marketing Your Solution?
Content Marketing Strategies That Deliver
Why Choose Big Leap
Big Leap is a SEO and Content Marketing Agency that cares about the growth and success of each of our clients. We do so much more than put words on a web page—we invest time into your customers’ pain points, needs, and interests to map out the right strategies.
We are proud to have a dedicated in-house team of creatives and technical experts who will give your content marketing campaigns the attention and holistic approach they deserve.
Take Action.
Don’t waste another minute mulling over disappointing data. Those numbers won’t improve until you improve your content — or better yet, until we improve it for you. Contact a Big Leap marketing specialist today to discuss your goals and determine whether or not we’ll make a good fit.