A Trusted eCommerce Digital Marketing Agency

It’s about more than just being #1 on Google. eCommerce SEO is about reeling in quality traffic, developing customer trust, and generating a high ROI. Big Leap’s eCommerce Digital Marketing team will help you get there.

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What Is eCommerce SEO?

eCommerce SEO is a digital marketing strategy that optimizes your online store for search engines. The aim is to generate more high-quality organic traffic for your business by helping you stand out on Google, Yahoo, and Bing.

A strong eCommerce SEO strategy is a holistic one that encompasses a variety of components such as:

  • Keyword strategy
  • Content strategy
  • Conversion rate optimization (CRO)
  • Technical SEO

Why Does SEO Matter for eCommerce?

43%

of eCommerce traffic comes from Google search. (99 firms)

10X

Search engines drive 10x the traffic to shopping sites that social media does. (Search Engine Land)

49%

of shoppers use Google to find a new product or service. (Google)

$2.75

eCommerce SEO holds a $2.75 ROI for every dollar spent. (Moz)

87%

of shoppers research products online. (Retail Dive)

So yeah, SEO for eCommerce is pretty important.

eCommerce search engine optimization services help your business stay relevant to your target audience and maximize your position as a leader in your industry. Let’s take a deeper dive into the benefits.

Improves Your Search Visibility

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If you’ve got a product that’s discoverable, great. If not, you’re losing critical access to potential customers. Employing eCommerce SEO best practices helps you show up for relevant key terms and encourages high-quality traffic on your site.

Targets the Right Audience

SEO cements profitable connections. Potential customers looking for products and services you offer will see your business on search engine results pages (SERPs). This allows you to amplify brand awareness and solidify trust with the right audience.

Helps Save on Marketing Costs

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eCommerce SEO is a cost-effective strategy. While PPC results stop when you stop paying for ad space, SEO builds your site authority and visibility over time. eCommerce SEO holds a $2.75 ROI for every dollar spent.

Creates Long-Term Value

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eCommerce SEO is a long-term strategy that provides lasting value. The possibilities are endless, with more organic visibility and trust between you and your target market. Begin safeguarding the long-term viability of your business today.

What Is the Difference Between Traditional SEO and eCommerce SEO?

Great question. You can think of eCommerce SEO as a subset of SEO (much like local SEO is a subset of traditional SEO).

eCommerce SEO involves the same concepts as regular site SEO with unique online shopping strategies attached to them. These strategies work with improving product pages and website architecture to create a better consumer experience.

eCommerce SEO That Delivers

eCommerce SEO is worthwhile if you work with the right partner. This is where we come in.

The Big Leap team ensures our eCommerce clients have their online bases covered, instilling each campaign with the comprehensive approach it merits. Here’s how our eCommerce SEO services can help.

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Research & Analysis

Research and analysis are the key drivers to making data-driven decisions. This entails conducting:

  • Site audits to find areas for improvement
  • Keyword research to discover phrases/terms your audience uses
  • Competitor research to see what you’re up against
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Technical SEO

How’s the backend of your site looking? We’ll lay the groundwork for a stellar technical SEO foundation to help search engines understand your site well and rank it better. Technical SEO for your eCommerce site may involve improving:

  • Site architecture to ensure products and categories are easy to find
  • Site speed to offer a better shopping experience
  • Schema markups to create rich snippets and boost click-through rates
  • Mobile optimization since 69% of retail site traffic and orders come from smartphones
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Content Optimization

Crafting quality content is crucial to augmenting your eCommerce SEO results. Some content optimizations we’ve done for clients include:

  • Metadata and URL updates to ensure keywords are included
  • Product descriptions and/or pages to provide more valuable information to users
  • Product images to elevate search engine performance and visibility
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Onsite Optimization

We’ll take a look at how your users’ experience is performing and fill in the gaps with CRO tactics such as:

  • CTA buttons to encourage users to take the action you want them to take
  • Pop-ups to weave in similar-item and/or abandoned-cart notifications
  • Product filtering/sorting to help users easily find what they need and reduce bounce rates

Why Choose Big Leap

We don’t waste time on outdated strategies. Every business is unique to us, so we take the time to learn what success means to you and craft an eCommerce SEO campaign that aligns with that vision.

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What Our Clients Are Saying

“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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Frequently Asked eCommerce Questions

We can’t promise you’ll see results fast. Good SEO takes patience, time, and consistent effort.

Some factors that may impact eCommerce SEO timelines include:

  • How old is your site
  • How are your competitors ranking
  • What kind of SEO factors have already been implemented on your site

Your business is unique from others, so it’s essential to take the time to craft and execute a customized strategy. Quality takes time.

For more guidance, check out how long SEO takes to start working.

Improving your eCommerce SEO strategy starts with completing a thorough site audit. This identifies areas for improvement, establishing the right foundation your online platform needs to maximize its visibility.

Depending on audit results, eCommerce SEO optimization may involve focusing on areas such as:

  • Site performance
  • Content optimization
  • Mobile optimization
  • CRO best practices

Here are two eCommerce platforms our digital marketing team can vouch for:

  • Shopify: Shopify carries many built-in SEO features and apps that help pages get indexed and ranked by search engines. Not to mention, it’s a simple platform to navigate and use.
  • WooCommerce: User-friendly and easy to customize, WooCommerce is an eCommerce platform built on WordPress. It carries the notable Yoast SEO plugin, allowing you to perform onsite technical optimizations.

Our eCommerce SEO and web development teams can help you select the right eCommerce platform based on your business needs and goals.

That’s Enough
About Us.

Before we can craft a sustainable strategy for growth and success, we need to get to know you better. What are your business goals? What are you struggling with? One phone call is all it takes to determine whether or not we’ll make a good fit.

Is this the beginning of a powerful partnership? Let’s find out.

Call: (801) 436-3003

Let’s Talk About You.

Learn and Grow with Our eCommerce Resources

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