What Is Marketing Automation?
Marketing automation is technology designed to help efficiently prioritize and execute your marketing and sales tasks. Better yet, it streamlines your lead-nurturing process to help you engage with more people on a more personal level.
There are several moving parts involved in marketing automation like:
- Workflow automation
- Segmentation
- Email marketing
- Sales enablement
- Lead scoring
- A/B testing
Each of these points tap into your buyer’s journey, aiming to help each prospect feel like an individual—not a just faceless number floating in the online space.
The Hard Truth About Marketing Automation
Marketing automation generates 451% more qualified leads. (Annuitas Group)
76% of companies that invest in marketing automation see a positive ROI within a year. (Marketo)
For every $1 spent on email marketing, you can expect a $42 return. (DMA)
78% believe marketing automation is most responsible for boosting their revenue. (Lenskold Group)
Is Marketing Automation Your Solution?
Marketing Automation Strategies That Deliver
Workflow Automation
Establishing the right foundation is key. To inject your marketing campaign with the efficiency and customization it deserves, we’ll start by fine tuning the nuts and bolts of your database.
Marketing automation audit
This is our time to get to know your automation platform. We’ll look through your database, tools, and overall setup and take note of any opportunities and red flags.
Don’t have a platform yet? No worries. Our automation team will set one up for you.
Database set up & ongoing maintenance
Our team will establish and optimize your database so it strategically aligns with your buying journey. We’ll also monitor its performance throughout your campaign, ensuring nothing gets overlooked.
Segmentation
Have a lot of prospects taking action but not converting? Our team will help you segment your leads based on important indicators. That way, you can target your messages to the right people at the right time.
Lead scoring
Struggling to prioritize your leads? With the help of an automated and customized lead-scoring model, your sales team can easily identify ready-to-buy leads who’ll provide the best value and ROI.
Email Marketing
Looking to better nurture your leads? Using some of the workflow automation techniques above, our team will help you craft impactful emails with just the right touch of personalization.
Email campaign development
This development stage is where we’ll flesh out your objectives and vision. Whether it’s to boost brand awareness or promote content, we’ll put together best practices to guide your email strategy.
Results tracking
Making data-based decisions is what Big Leap thrives on. Our team will ensure you’ve got the right metrics to measure your success and make smarter decisions.
A/B testing
What’s working in your emails and what isn’t? We’ll help you find out by establishing the right variations to A/B test. Discover the right voice, tone, and style that’ll build trust and help move leads to move down the funnel.
Sales Enablement
We believe a collaborative relationship between marketing and sales is key to improving the buying process. We’ll help you craft a sales enablement strategy designed to give your teams the resources they need to close more deals.
Sales report setup/tracking
How could you better support your sales staff to target their audience and sell more effectively?
We’ll establish useful reporting dashboards that’ll provide marketing and sales with a bird’s-eye view of the buying process. Together, they can monitor the reports and identify ways to speed up the sales enablement process.
Templates & sequences
Have a lot of leads to follow-up with but have your hands tied?
We’ll build out automated email templates and sequences, so your sales team can follow-up with prospects in a timely manner and cultivate relationships.
Why Choose Big Leap
As a HubSpot Gold Partner, Big Leap has the resources to enhance your lead-nurturing strategies. We pride ourselves in harnessing automation technology to refine our clients’ campaigns and help them win lasting connections.
Empower Your Campaigns With Marketing Automation
Marketing your business is no simple task. You’ve got campaigns to craft, emails to send, leads to nurture, the list goes on and on. Take advantage of our marketing automation services to simplify, automate, and empower your business.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
