Drive Revenue with Paid Search Management Services

Maximize your ad spend and generate more sales with Big Leap’s paid search management services, designed to deliver real results for your business.

Talk to a Strategist

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Our Paid Search Services:
Get Front and Center

Big Leap’s paid search management service drives your brand and message to the top of search results, helping to generate increased sales and revenue.
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Google Ads

Experience the impact of working with a Google Ads agency that provides you with campaign setup, keyword research, ad copy design, setup, and campaign monitoring.

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Bing Ads

Partnering with a Bing Ads agency lets you target users based on demographic targeting. Microsoft’s search partner network serves your ads on Outlook, MSN, and more.

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DuckDuckGo

DuckDuckGo appeals to users who care about privacy. DuckDuckGo partners with Microsoft’s Bing Ads. When privacy is a key ingredient, tap into this market.

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Full-Funnel Strategy

We take a holistic, full-funnel approach to paid ad campaigns, providing deep, wide-angle visibility to drive sales—from awareness to conversion.

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Retargeting

Get the absolute maximum value and exposure for your messaging. Keep displaying your relevant ads in the midst of users’ online activity.

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Display Ads

Big Leap uses videos, GIFs, and shorts for sites like TikTok and YouTube. Grab your audience’s attention and direct them toward sales.

Case Studies

Take a look at a few of our Paid Search case studies to see Big Leap in action.

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Why Big Leap’s Paid Search Management Services?

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Holistic Marketing

Big Leap aligns all SEO and keyword efforts, so your ad spend and website benefit from ad traffic.

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Content Alignment

Your ads need to click with relevant content that converts. We’re SEO and content marketing experts who love helping clients connect to their audience.

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Increased Impact

Companies often fail to adjust ads based on analytics. Big Leap has a plan in place from the very start.

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Fast Results

We don’t believe in suggesting pie-in-the-sky outcomes. However, paid search campaigns start the wheels turning almost immediately while we work daily on long-term SEO results.

What Our Clients Are Saying

“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“Bigleap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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Paid Search FAQs

Paid search campaigns are designed around specific keywords that people enter in search engines. When a person searches for one of those terms, your ad appears alongside organic results. Advertisers set up campaign details, like demographics and the price for each click, and a complex algorithm determines the placement of ads. Advertisers learn from metrics about the ad’s performance. Campaign success depends on how the campaigns are set up, the actual text or visuals in ads, and adjustments made to demographics or other features.

Advertisers who possess the marketing skills to learn from metrics and improve ad performance over time can yield substantially better results than advertisers who simply set up an ad and let it run without fine-tuning it.

Paid search management involves several key processes:

  • Initial keyword research
  • Industry/demographic research
  • Strategic planning
  • Ad design and copywriting
  • Building out landing pages/sales funnel
  • Creating campaigns
  • Monitoring and adjusting
  • Testing and creating new campaign groups

Paid search is a great digital marketing plan for companies that want to grow their presence online. It’s especially effective when coordinated with SEO and content marketing. By optimizing your website and connecting keyword intent between ads and web pages, you tend to see synergy between both efforts.

There are many elements involved in paid search campaigns. The easiest mistake to make is putting too little time or research into keywords and ad copy, but demographic choices can make a profound difference in a campaign as well.

The best way to avoid mistakes is to align your efforts with a professional paid search marketing agency that has your long-term goals at heart.

Let Us Help With Our Paid Search Management Services

Big Leap loves getting to know our clients. We know that getting to the heart of your pain points begins by being a good listener. Once we learn about your business, goals, and challenges, we can design the perfect paid campaign.

Let’s take the first step together. 

Call: (801) 436-3003

Let’s Talk About You.

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