Technical SEO: What Is it and Why Should You Care?

Big Leap performs a comprehensive SEO technical audit to find, prioritize, and fix the most pressing issues. This includes checking the following:

• Performance on mobile devices
• Internal links
• Page loading times
• Sitemap
• Indexing
• Crawl errors
• Robots.txt
• Site architecture
• XML data

These all have to do with sending information to search engines in the right format and ensuring that vital data isn’t missing. It includes page formatting and whether methods are employed to make it easy for Google to add you to its massive index of search results.

When people visit your site, they see the images, words, and the general design you intend. But what lies beneath the surface—namely, the backend of your site—may not be so search engine friendly.

Site clean-up is about improving and optimizing how your site is designed to function in any way that improves its front-end performance. Faster-loading pages, better implementation for code, updating plugin settings: A lot is going on behind the scenes that may need to be addressed. This may include fixing broken links, reducing the file size of images, and several other specific tasks.

The result of this clean-up is a nicely tuned site that’s easy to navigate on any device.

Metadata is text that acts like direct communication with search engines, and it is as important to search engines as the actual text on your website is to your visitors. Metadata includes components like a title, a brief description, keyword tags that your content is optimized for, and alternate text that summarizes objects like images.

Big Leap makes sure that all your metadata is optimized so search engines know exactly what people can expect to find on each page. This context allows platforms like Google to more readily display those pages in results.

Your site should be structured with intent, making it easy for visitors to find information and products quickly and logically. But it takes a lot of work to execute a well-structured site.

There’s an art and science to deducing and implementing the best layout for a site’s hierarchy, where links go, and engineering the fewest clicks for the maximum return for your visitors. The good news is that an intuitive, sensible site structure makes sense to search engines and your readers.

Here are a couple of facts that cut to the chase about the importance of technical SEO:

1. Conversions can fall by as much as 20% for every second longer it takes for your webpage to load on mobile devices.
2. After 10 seconds, the likelihood that a visitor will bounce increases by 123%.

We will audit your site’s page speed and determine what can be changed to improve loading time. When connected to your site’s flow and design structure, quick load times create an exponentially more positive experience for visitors.

Backlink analysis is an important element of our technical SEO audit process. When others link to your site, search engines assess the quality and authority of those sites to authenticate your site and its contents.

Quality links help build your authority, while a large number of links from low-credibility sources can negatively impact your presence.

A technical SEO agency identifies these links and devises a strategy for giving you a healthy connection to others online. Developing and executing a winning strategy for backlinks is another example of how technical SEO is an ongoing mission to improve and implement proactive methods that are proven effective.

During our competitor analysis, we study several of your top competitors’ keyword performance, rankings, social presence, and other important factors. This helps us understand what they’re doing right in areas you can improve while also providing us the opportunity to develop a strategy to compete against their weaknesses and uncover opportunities to outrank them.