What Is Social Media Marketing?
Social media marketing is a strategy that involves using social platforms to drive awareness and lead generation. It’s a powerful channel that lets you network and talk directly to your target audience online—no matter their location.
We’ll help you generate brand awareness, leads, sales, and revenue across social platforms like:
- Snapchat
Where is your audience hanging out? What are some ways you’d like to drive conversions and engagement on those platforms? Whatever your social goals are, Big Leap will help you get there.
The Hard Truth About Social Media
Nearly half of the worldwide population is active on social media; that’s over 3 billion users. (Statistica)
71% of consumers who have a positive experience with a business on social media are likely to recommend the brand to family and friends. (Forbes)
52% of online brand discovery occurs on social media feeds. (Hootsuite)
92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram. (Facebook)
Is Social Media Your Solution?
Social Media Strategies That Deliver
Research & Analysis
Our social media specialists will invest time and effort in this critical phase to identify strengths, weaknesses, and opportunities for improvement.
Social media audit
How are your social profiles looking? Are they providing value to your brand? Do they offer business opportunities?
Our team will conduct a full social media audit to decipher areas that need some extra love and attention. We’ll also research your target audience to get to know who you’re trying to engage with.
Social Strategy & Optimization
Based on the results of the audit, our team will work with you to craft goals, milestones, and a customized social campaign. We’ll then enhance specific components of your social platforms.
Profiles
Your business profile is the foundation of your social media presence. It’s the first thing prospects see and judge.
From your image to your username to your bio, we’ll optimize your social page to ensure it speaks to your core values and mission.
Content strategy
Your social media platforms are powerful channels for online networking. And to network well, you need unique content that attracts and nurtures.
Our team will strategize tactics on how to converse with your audience in ways that not only highlight your brand, but also the interests of your audience. We’ll use this to entice more clicks and visits to your website.
Promotion
Social calendar
We believe lasting results take time, effort, and hard work to achieve. In the social media realm, this means consistently driving authentic conversations to create an impact.
We’ll put together a social media calendar, so you can stay on top of your communications and stay organized across your social channels.
Social ads
Combining paid social ads with your organic efforts is a great way to target a specific niche. Our specialists are well-versed with the various paid options and will provide guidance on where to invest your efforts in..
We’ll find ways to use social ads in a way that serves to generate awareness around your services and products and compels people to take action.
Why Choose Big Leap
We understand the impact an effective social media marketing strategy can have on your brand and business. From establishing the right brand image to crafting engaging content, we achieve results that illuminate your business in the best light and improve your bottom line. This should make choosing the best suited social media marketing agency should be top priority.
Let’s Make a Connection.
With our social media marketing services, you can finally start making an impact online. Connect with Big Leap to start connecting better with your audience. Get in touch with us today to discuss your business goals and start planning an engaging social strategy.
